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Digital Marketing Manager

Steria Recruitment
Job LocationEdinburgh
EducationNot Mentioned
Salary450.00 - 500.00 per day
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract , full-time

Job Description

Digital Marketing Manager4-6 month contract via UmbrellaThe Senior digital marketing manager will lead and deliver the channel strategies for paid and organic search as well as leading the digital marketing plan for Insurances across the digital marketing mix.You will work hand-in-hand with the, commercial, digital and data teams to ensure channel strategies and activation help deliver key customer metrics.What you need to do

  • To own paid and organic search channel strategies
  • To lead and champion the delivery of the Insurances digital marketing plan across the entire digital marketing mix - PPC, SEO, Affiliates, aggregators, social and display
  • To intelligently leverage 1st party data opportunities - data for prospecting and retargeting
  • Work closely with industry partners and agencies to enhance shared learnings, innovation and opportunities for the Bank and its customers
  • To generate pipeline sales growth against CPA/NPV targets
  • Monitor and report on a range of platform/ channel analytics and KPIs
  • Develop and implement a content strategy to ensure best in platform creative is regularly refreshed and optimised
  • Work with relevant members of the marketing team to develop digital campaigns enhancing acquisition and retention goals
  • To keep abreast of the latest developments in digital marketing
  • Liaise and network with a range of stakeholders including customers, colleagues, suppliers and partner organisations
  • Own and manage digital budgets and project plans
  • Co-ordinate relevant governance to ensure the appropriate risk appetite is considered for campaign or project requirements by managing audit trails, sign offs and approvals
What you need to know and show
  • Extensive experience in Digital Marketing
  • Demonstrable experience leading and managing SEO, PPC, affiliate, social media and display advertising campaigns
  • Line management experience
  • Strong senior stakeholder management
  • Agency management experience,(you will work with a number of our digital media agencies)
  • Experience in test and learn
  • Solid knowledge of website analytics tools (eg Adobe Analytics)
  • Good knowledge of ad serving tools
  • Degree in Marketing, or related discipline
  • Qualified member of the CIM or equivalent
  • Up-to-date with latest trends and best practices in measurement and attribution
Intelligent Resource is committed to barrier-free and inclusive recruitment. We are a Disability Confident recruiter, and a RIDI 100 and Business Disability Forum partner organisation.Should you choose to contact Intelligent Resource regarding this role or apply for it, all personal data you submit to us will be processed in accordance with our Privacy Notice which you can find on our website.

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