Content Marketing Manager

Job Description

At M&G our purpose is to help people manage and grow their savings and investments, responsibly. As a business, we are continuing to take steps towards a sustainable future, delivering better long-term solutions for our customers and clientsand identifying new opportunities to make a positive impact for our environment and communities . To help us achieve our vision were looking for exceptional people who live our values of care and integrity and who can inspire others; embrace change; deliverresults and keep it simple. We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role. The Role: Content Marketing ManagerWorking with the channel teams, the role of the Content Marketing Manager is to initiate and deliver a range of engaging content, across the marketing mix, which supports audience needs, promotes propositional developments and meets business objectives. Bringing the adviser services positioning to life across channels, building audiences and engagement through compelling content and high impact storytelling. Developing the editorial agenda to deliver new tailored content, managing existing web collateral as well as maintaining and developing existing content, ensuring everything is up to date and compliant whilst telling our story in a distinctive and compellingway. Setting targets and reporting on metrics. The ideal candidate would have experience in best practice for B2B content creation and delivery of end results in line with business objectives and targets. Key Responsibilities:

• Develop content plan aligned to key marketing objectives
• Initiate content for and coordinate production of regular Newsletter publications
• Devise content plan to support external engagement plan for key spokespeople/SMEs
• Oversee content quality for websites
• Working closely with key stakeholders, manage and develop content for key pages across the web estate
• Working closely with key stakeholders, manage and develop content for our social media channels
• Support the Investment Marketing team with production of regular investment reports for our audiences
• Ensure all in line with brand positioning, TOV, design guidelines and business strategy

Key Knowledge, Skills and Experience

• B2B experience, ideally in financial services
• Relevant, proven high quality copywriting skills and editing experience across all media
• Proven experience of being able to translate complex business requirements and technical information into straightforward customer-led language and deliver it in multiple formats
• Excellent understanding of content and design approaches including message hierarchy, tone of voice, content flow and working to brand guidelines, being creatively critical with exceptional attention to detail both on and offline
• Hands on experience with SEO copywriting for websites
• Knowledge and experience of Aprimo system, or other marketing digital asset management systems, would be beneficial
• Capable of working independently, generating creative ideas, taking initiative to contribute effectively
• A growth mindset, adaptable and resilient in what can be a fast changing and deadline driven environment

Work Level: Experienced Colleague Closing Date: 22nd Septmeber 2023 Recruiter: Phoebe Ewers We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity,age, sexual orientation, nationality or disability we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.