Brand Sales Executive

Job Description

Brand Sales Execs will be core to our clients On-Trade strategy as they roll out in Scotland. You will be the go to face for the brands, helping to initially present to and sample with new prospect customers to introduce them to the brands and help winnew business from our clients competitors.Client DetailsA growing beer brand across the UK, creating the way for new opportunities for talented individuals. Producing quality uniquely brewed beers.DescriptionYou will manage a pipeline of prospects pushing them along the sales process converting them from non-customers into stockists and you will then support rate of sale through staff training, incentives, and in-venue consumer events.Once the brands are stocked, you will facilitate and drive sales in-venue, building strong, value adding relationships with bars & customers in your territory and bringing the brands to life for those customers, consumers, and the media through routinelyrunning in-outlet events to drive brand awareness, trial, advocacy and ultimately sales. Part of this is ensuring in-venue branding, draught beer dispense quality and managing stock availability.You will be an authority on the clients brands, and the beer category. A passion for beer and the hospitality industry is a must. The client is looking for a confident, outgoing individual who loves to be around people and has an infectious personality.You will work as part of the Sales and Marketing team, reporting to our Business Development Manager, Scotland.

• Daily visiting of venues to uncover new opportunities
• Work alongside sales teams to deliver new distribution, through face-to-face presentations and sampling the beers with customers
• Conducting tastings and hosting brand experiences to elevate advocacy in clients brands
• Building relationships with key contacts e.g. trade, staff, buyers, influencers
• Running compelling experiences with an events program, including speaking and hosting beer events
• Educating staff and consumers on a range of beers
• Supporting trade customers and training bar staff and field sales reps
• Representing the brands at media, consumer and trade events
• Calling on specific national account customer venues to drive new distribution for our brands
• Running tastings at events, including AGM, PR events, and Experiential programs
• Supporting distribution efforts of the sales team through face-to-face engagement with trade customers and placing telephone orders on their behalf
• Support on for all brand activation campaigns in Scotland
• Support wider marketing campaigns where needed
• Supporting the planning and delivery of experiential and trade events as required by Events Manager

Profile

• Some previous experience as a Brand Ambassador or Trade-facing role is essential
• Beer knowledge is essential
• A good understanding of branding will help in creating and setting up the best trade events possible.
• Sales experience in retail or field.
• Full UK driving license
• Engaging and compelling public speaker
• Good interpersonal skills: confident, personable, a natural networker
• Beer industry experience and a passion for beer
• Highly motivated and driven, with a pride and ownership in your delivery
• Able to work proactively, confidently, and independently

Job OfferCompetitive