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Product Communications Manager

Headliners Recruitment
Job LocationEaling
EducationNot Mentioned
Salary£50,000 - £60,000 per annum, OTE
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

2532 - Product Communications Manager - W London - Perm - £50-60K + car allowance + bonus This is an exciting opportunity to work with an International consumer goods brand, and leading player in their field.The Product Communications Manager will be a key member of the Marketing Communications team based in West London, and be responsible for creating all core product communications for multiple brands and product categories for International business, which then are adopted and localized by over 90 countries around the world.Working very closely with the Product Management Team and R&D based in Europe, the Digital Team, the Legal Team, Regional Marketing Directors and Local Marketing Managers around the world, this role is highly visible and fast-paced.The Role:

  • Oversight of core product messaging
  • Create and execute strategy to achieve and communicate strong product and technology claims on an international, regional and local basis. Guide use of claims with local markets.
  • Ownership of all product packaging creative design and execution, on an international level and for specific channels
  • Holds deep understanding of certifications and creates appropriate messaging to leverage where appropriate.
  • Oversight of product photoshoots and CGI asset development, ensuring assets adhere to brand guidelines and meet objectives.
  • Responsible for developing in-store product navigation and selection tools such as product labels, point of sale messaging, and product brochures.
  • Create digital product copy and content for website and web sales , working closely with Digital Team.
  • Responsible for online and offline post-purchase product marketing, including product manuals, assembly guides and videos, use & care information, & warranty artwork development.
  • Champion of new product and technology naming and legal clearance.
  • Influence and guide the new product development roadmap and guide the design of new products, working closely with our Product Management Team
  • Leadership of consumer insights as it relates to new product messaging and packaging.
  • Inspires external creative agencies to deliver superior results on time and on budget.
  • Closely manages Product Marketing budget and related administrative tasks.
  • Seeks understanding of product health and importance to the business, understanding local nuances, channel dynamics, sales data, buying behavior, and opportunities.
  • Regularly liaise with internal cross functional stakeholders including product management, legal, compliance, customer experience, and local markets.
  • Manage 1 direct report.
    • Ideal Candidate will have:
  • Minimum 5+ years marketing and/or communications experience in consumer goods company or creative agency. Experience developing new product messaging and claims required.
  • Experience developing and managing packaging creative required.
  • English language fluency (spoken and written) and strong English verbal and written communication skills
  • Strong project management skills, detail-oriented and highly organized.
  • Able to deliver under tight timelines and be flexible with changing priorities.
  • Self starter, always taking initiative to move projects forward toward completion.
  • Ability to thrive in an international, multicultural organization.
  • Ability for 1-2x monthly meetings in London area and Europe , and frequent international travel.
    • Required skills
  • Customer Experience
  • Marketing Communications
  • Packaging
  • Product Management

    • Keyskills :
    Customer Experience Marketing Communications Packaging Product Management

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