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Job Location | Dronfield |
Education | Not Mentioned |
Salary | Competitive salary |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent , full-time |
The roleThe role of Product Manager will report into the Senior Director of Marketing and will work as the key liaison between product management and regional marketing. The Product Marketing Manager provides the global product positioning and messaging of the softwareportfolio, translating technical product information into key market messages while underscoring customer value.The role is remote as long as you are able to travel to South Yorkshire on occasion.What you will be doing:Within the role of Product Marketing Manager you will be responsible for the successful omni-channel marketing of products within the segment portfolio. Support launch of new products and new releases into the market, with the development and delivery of sales tools, inbound and outbound marketing materials, training and promotional campaigns for both customers and field members Defining buyer and decision maker personas, determining the relevant market messages and product positioning based on each of the markets and customers EPS serves. Creating internal and customer facing materials, presentations, webinars, collateral and demo scripts with key value statements and talking points. Development of the global Go To Market strategy aligned to business goals Managing channel partner requirements and communications. Supporting trade shows and other company-sponsored industry events as required. Participation in relevant customer, channel partner and prospect visits. Measuring and reporting on marketing success metrics. Collaboration with regional and corporate marketing for inclusion in general marketing communications & collaterals, cross-business unit messaging and campaigns, website content, press releases and branding.What youll need to demonstrate:In order to apply for the role of Product Marketing Manager you must have proven product marketing experience - experience working within the software sector is not a pre-requisite, though it would be desirable (industry can be taught, marketing skills at thislevel cannot).