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Marketing Senior Analyst

Michael Page Digital
Job LocationDerbyshire
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Are you working in a data driven analytical role Do you have a high level of Customer Insight / Marketing data experienceClient DetailsOur client is a well-established consumer business looking for a highly analytical, data driven analyst to join the business.DescriptionThe Marketing Senior Analyst will be responsible for the following:Technical

  • Data Collection-To identify, and support the development of data structures to enable a high level of self-service reporting within marketing through close liaison with I.T.
  • Data Analysis-To ensure that the Business Intelligence needs of the marketing department are identified and delivered to the correct quality and within agreed timescales
  • Data Governance-Ensuring adherence to all architectural, governance and compliance requirements
    • Business
  • To understand the business strategy
  • To ensure information strategy aligns with the business strategy and adds value by providing clarity and focus
  • To deliver data driven initiatives to drive value to support the marketing function
    • People
  • To work closely as a business partner within the marketing department, to ensure availability and accuracy of data to empower the marketing department to add more value
  • To coach and develop understanding and help develop greater self-service in the marketing department
  • To present findings to stakeholders and external partners
    • Leadership
  • Lead the Marketing data provision requirements for the business
    • ProfileThe successful candidate will need the following skills and attributes:
  • Advanced SQL or similar (MS SQL, Oracle, Teradata), the ability to develop datasets which are highly performant, using indexes, advanced analytical functions
  • Knowledge of GDPR compliance requirements
  • A high level of Customer Insight / Marketing data experience
  • Analytical Skills including interpreting data and presenting the findings to stakeholders
  • Excellent problem-solving skills, able to translate data into clear actionable insights
  • High level Technical data visualisation skills in Tableau or Power-BI or similar
  • Stakeholder Management, influencing behaviour and asking the right questions, as well as strong communication skills
  • Good project management skills, able to own and manage analytics tasks end-to-end
  • Evidence of ongoing continued professional development
    • Job OfferCompetitive Salary and Package

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