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Marketing Account Executive

H2O Recruitment Services Ltd
Job LocationDerby
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Marketing Account ExecutiveWe have an exciting and challenging new role within the marketing team, to work alongside our firms to execute their marketing plans using the full marketing mix. Reporting to and working alongside our Head of Network Marketing you’ll help formulate the marketing plans that you will then execute for paying firms. As your confidence grows, so will your input into formulating these plans.ResponsibilitiesYou will execute the firms marketing activity, offline and offline, as well as constantly reviewing the success of it with them, and assessing the return on investment.

  • Overall management of changes made within existing firms, from a marketing point of view.
  • Undertake marketing audits/reviews on our firms to formulate and present a high-level marketing plan.
  • Overall management of the paying firms’ marketing plan as per the requirements.
  • Liaising with our Design Team to request bespoke marketing assets for the firms’ campaigns, if required.
  • Use of the marketing asset portal to get the required print and digital assets.
  • Create and manage email campaigns and direct mail campaigns for the firm.
  • Perform fundamental SEO analysis and control on-page optimisation.
  • Create and post content on social media channels.
  • Manage local search listings.
  • Run local paid social media campaigns.
  • Manage and respond to online reviews.
  • Provide regular reporting to business owners on their campaign performance.
  • Manage and respond to queries from the firm on the execution of their campaigns.
  • Liaise with business owners and maintain their firm’s website(s).
    • Skills & Requirements You need to feel comfortable communicating with business owners and have the skill to present marketing ideas and tactics in a way that will benefit their business and be easy to understand. You will enjoy the challenge of taking a hands-on approach across multiple marketing channels.
  • The ability to communicate confidently, via email, video call, phone and face to face are essential.
  • A good understanding of SEO and PPC is essential.
  • A good understanding of Google Analytics and Facebook Insights
  • A good understanding of marketing campaign management, offline and online.
  • Previous experience with digital marketing channels and techniques will be highly regarded.
  • Experience in reporting to senior management will be highly regarded.
  • You will have self-reliance, creativity and the ability to think for yourself.
  • You must be highly organised and able to manage your time effectively.

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