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eCRM Executive

H2O Recruitment Services Ltd
Job LocationDerby
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

eCRM ExecutiveAs our Electronic Customer Relationship Management (eCRM) Executive, you will be accountable to the Head of Digital Marketing helping to define the roadmap for below-the-line communications as well as management of the end to end campaign delivery.You will be a driver of new ideas, that will support the over-arching lead gen strategy and you will shape the resulting Customer Engagement Framework to underpin all of our communicationsResponsibilitiesYou will help us to communicate better with all current and prospective customers. Your work will enhance the experiences of people borrowing over £12 billion each year with our help.You will specifically…

  • Create nurture journeys at every step of the inbound funnel.
  • Build & maintain the system of automated communications & notifications for our customers.
  • Create a testing strategy for all campaigns to ensure optimisation of every send.
  • Build a detailed understanding of our audience segments, enriching the segments with learnings from previous activity.
  • Be accountable for project managing the end to end campaign process from brief to deployment
  • Work closely with CRO and Data & Insights specialist to improve and optimise users’ experience.
  • Support the Digital Marketing team in the development of data-driven, personalised email campaigns to improve customer engagement, customer lifetime value and customer retention
  • Work closely with our design studio to develop a coherent set of communications that fit within your framework.
  • Report on the results of email campaigns, producing reports on performance of key metrics and making recommendations for improvement
    • Requirements
  • Previous experience within eCRM role or similar
  • University Degree or equivalent experience
  • Previous experience of briefing creative for marketing collateral, with demonstrable experiencing in briefing teams on the creation of emails.
  • A commercial focus
  • High level of attention to detail
  • Strong time management, prioritisation and problem-solving skills
  • Great team player who demonstrates initiative and collaboration
  • Confidence communicating and influencing cross-functional teams
  • Enthusiastic and positive attitude

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