Email Marketing Manager - Crewe

Job Description

Are you an experienced and passionate CRM/Email Marketing Manager If so we want to hear from you At Ryman we are currently looking to recruit an Email Marketing Manager to join our vibrant team. We are looking for someone who has experience in building lifestylecampaigns along with extensive knowledge of building email templates.WHO WE ARE AND WHY USHenry J Ryman, founder of Ryman, opened his first store in London at Great Portland Street in 1893, and there is still a store there today.Ryman is part of Theo Paphitis Retail Group, which comprises Ryman, Robert Dyas, Boux Avenue and the London Graphic Centre.The Ryman brand values are quality, value, reliability and service. These have been developed and nurtured for over 100 years making Ryman the acknowledged leader in its field.Over the years, we have grown, developed and extended our offering to provide the very best in stationery, office supplies, and technology and office furniture. With over 220 stores and our online shop, our business accounts and special discounts for students,our unrivalled product knowledge, range and service, and our commitment to giving you the very best products, we are still just as passionate about stationery as Henry was on that very first day.We are a people oriented Company which thrives on supporting its colleagues by providing them with the knowledge, tools, policies and procedures they need to excel in their role. We are committed to providing our colleagues with development opportunities, jobsatisfaction and of course some fun whilst working!OVERALL PURPOSE AND SCOPE OF THE JOBAs Email Marketing Manager you will drive the development of our email marketing channel. You will be responsible for managing our email strategy driving sales and engagement with both businesses and consumers. This will include full end to end management ofall broadcast and lifecycle emails, liaising with key stakeholders across the business to ensure our customers receive relevant, timely and inspiring communications from the brand all aimed at driving repeat purchase and long term loyalty.MAIN DUTIES AND RESPONSIBILITIES

• Develop and lead the broadcast email strategy this will include full end to end management from initial creation to final analysis for both our B2C and B2B emails
• Design and implement weekly emails including creating compelling copy, subject lines, design templates, briefing the studio as well as building emails in our system Ometria
• Develop our lifecycle/automation email programmes from welcome journeys to post purchase and retention
• Support the Senior CRM Manager in launching and administering a loyalty programme
• Create inspiring customer communications, scope and implement a consistent tone of voice and communication style which supports our brand objectives
• Ensure prompt, accurate and error free communications to our customers, helping to build loyalty and minimise unsubscribes
• Scope and develop a customer journey for our B2B customers to ensure regular and relevant emails are sent which target the different customer segmentations
• Execute and deliver the segmentation of customer data which will in turn lead to more tailored email communications focused on increasing frequency of purchase
• Be responsible for the analysis of all email campaigns, providing detailed reporting across all key KPIs and sharing best practice and recommendations to improve email performance across the business
• Develop a test and learn email strategy to drive continuous improvement
• Build strong relationships with teams through credible, fact based arguments
• Increase email subscriber base testing new sign up mechanics with the marketing and online trading teams

WHAT WE WOULD LIKE TO SEE IN YOU

• An email marketing expert with an extensive knowledge of industry best practice
• A strong creative executer, with excellent copywriting skills and who can create compelling customer communications
• Commercially astute, balancing trade driving with customer relationships and brand/communication stories
• A dynamic, passionate self-starter who can prioritise their own workload and take full accountability for all aspects of their role
• The ability to be flexible and work to support the needs of the business including occasional weekend working
• The ability to travel approximately once per month to Ryman House in Crewe
• Experience working in retail ECommerce is preferred
• Experience working with the Ometria email platform would be an advantage
• Experience working on loyalty schemes would be an advantage

WHAT YOU WILL GET FROM US

• Good holiday entitlement
• Pension
• Generous discount at Ryman and the other brands within the Theo Paphitis Retail Group
• A great team to work with where you can progress and make a difference at all levels.

PLEASE NOTE THIS JOB DESCRIPTION IS NOT EXHAUSTIVE AND YOU MAY BE REQUIRED TO CARRY OUT OTHER DUTIES AS AND WHEN REQUIRED.