Marketing Manager

Job Description

The post holder is responsible for developing and delivering the marketing communications strategy for a broad student engagement and enrichment portfolio that aims to enhance the student experience and promote inclusivity for the Groups varied and vibrantglobal student community.Client DetailsMy client is a global education group with a mission of "Creating Better Futures". This is a really exciting time to join the team as they reshape their Marketing and Communications teams to help reach new audiences in fresh and engaging ways. Thanks totheir innovative colleagues across the Group, there is plenty of great content to tap into and youll get to work in a creative and collaborative environment with some really talented people.Description

• Develop and implement the marketing communications strategy to support student engagement initiatives and services, engaging relevant stakeholders to ensure comms are streamlined and joined-up.
• Create and iterate personas of key audiences and develop cross channel on and offline campaigns.
• Working with colleagues from across marketing create engaging marketing content and print and digital assets to enhance community building, student engagement and inclusion.
• Gather and analyse data on campaign KPIs advising on /responding to trends and devising strategies to maximise impact.
• Enhance the user experience on the student portal, and other systems, ensuring information is accessible at source or through master systems to deliver a seamless experience.
• Enhancing our engagement and two-way communication with the student community, ensuring student voice feeds into the work of marketing e.g. via focus groups, student liaison groups.
• Undertake and coordinate market research and competitor analysis and make recommendations for further developments of the enrichment offer.

Profile

• Experience of working in a relevant marketing position with proven ability to develop a significant return on investment using digitally-led
• Experience in developing marketing strategies and subsequent operational plans including multi-channel campaigns and multi-level communications
• Strong campaign and event management skills - able to demonstrate delivery of effective and targeted campaigns in the digital
• Experience of influencing key stakeholders and performing ambassadorial functions at senior

Job Offer

• Annual Company Bonus up to 10% based on both company and personal KPIs
• Employers Pension Contribution matched up 10%
• 30 days Annual leave plus Bank Holidays
• Reward Scheme - Discounts across a range of High Street/ Online Retailers from John Lewis, Holiday Companys, Argos, Tescos, Vodafone phone contracts and so much more
• Discounted Staff Membership to our on campus Sports Centre & Fitness Gym which offers fitness classes including Zumba, Yoga, Boxercise etc
• Cycle To work scheme
• New Electric Car Scheme
• New Holiday Purchase Scheme up to 5 Additional days
• We are a huge champion of Health and Well Being through our support network "Connection Matters" and staff network/ support groups.