Marketing Executive - Digital

Job Description

£23-£25,000 doe + Bens - Coventry based - Brilliant CompanyMy client is the UK market leader in online communications software. bringing together two leading lights in the provision of web and mobile delivered payment and engagement services.Across their group, they help more than 15,000 organisations save administration time and reduce costs and enable 4 million customers access.Our focus to date has been B2B , however in time they are also looking to increase direct engagement and activation through a variety of channels, in-application and online including development of portal and social media content strategies.The role of the Marketing Executive (Digital) is to lead on effective digital marketing strategies and activities across the 2 key brands, also support wider group tasks and projects as guided by the Senior Marketing Executive / Marketing Manager, with 3main objectives:

1. to create effective content / comms to generate and engage and optimise a high-quality pipeline of non-customer leads which drive business revenue.
2. to help customers make the most of their existing and new product features to support engagement and retention objectives.
3. to ensure that customer communications are delivered in a professional and efficient way taking advantage of the latest technology.

This is a broad marketing role involving the planning and delivery of online activity.Located within the Marketing Team, the job holder will provide high quality services to prospects , customers and stakeholders across the business to ensure a positive and consistent experience from start to finish.Ability to multi-task and switch priorities according to the tactical needs of the business, attention-to-detail, excellent written / verbal communication skills, a positive attitude, good organisational skills and an appetite to take on a challenge arepre-requisites.Office based, with flexibility to travel to other ParentPay Group offices as required.Key Accountabilities:

• Work with the Senior Marketing Executive and Marketing Manager to develop, plan and deliver comprehensive digital marketing strategies.

Job Functions

• Ability to work with different business stakeholders to determine clear objectives and recommend effective targeted digital marketing communication opportunities and solutions, including but not limited to SEO/SEM/ads/social/digital assets including video/infographics
• Create engaging written, graphic, and video content and regularly review and update assets as required
• Develop and maintain strategies to manage and engage with our social media audience, including posting relevant content and reporting on performance
• Monitor brand reputation across social media and act in response according to the business social media/ public relations strategy

• Regularly monitor competitor activity and recommend follow up action if appropriate
• Work with the Senior Marketing Executive to measure and analyse return/success from activities and continually optimize to maximize effectiveness
• Support the Senior Marketing Executive in reporting regularly on performance metrics
• Brief and liaise with third party marketing agencies as required
• Ensure a high quality, consistent customer experience in terms of timeliness of information, brand compliance, copy style and content
• Stay up-to-date on latest marketing technologies and social media
• Support any additional tasks assigned by the Senior Marketing Executive or Marketing Manager
• Work as an active member of the Marketing Team to deliver a high level of service across the business. Actively contribute ideas to the team in order to drive marketing activity, business growth, reduce costs, drive efficiency and raise quality

Keyskills :
Digital Marketing / Social Media / Content / Email campaigns