Head of Portfolio Marketing

Job Description

This is a leadership role that combines strategic level thinking with the need to deliver effectively and at pace. Taking the lead to develop, shape and implement a product (course) development process to inform portfolio strategy across the Group. You willbe working with key internal stakeholders to support the processes that enable development of a clear data led portfolio for each of the groups constituent and future parts.Client DetailsMy client is a global education group with a mission of "Creating Better Futures". This is a really exciting time to join the team as they reshape their Marketing and Communications teams to help reach new audiences in fresh and engaging ways. Thanks totheir innovative colleagues across the Group, there is plenty of great content to tap into and youll get to work in a creative and collaborative environment with some really talented people.Description

• Take the lead for marketing with academic stakeholder engagement and collaborative portfolio strategy building.
• Oversee the development of operational and strategic portfolio plans.
• Develop and champion an expert and critical understanding of the courses on offer in the portfolio across the Group, across all levels, delivery modes and markets.
• Oversee an audit and review of existing course and portfolio provision, deliver recommendations to senior leadership for portfolio streamlining and optimisation, and gain buy in from relevant stakeholders to implement change.
• Design and implement a revised course development review and approval process.
• Establish and lead a product development committee/team to ensure course development is processed with rigour and objectivity, with appropriate input from various parties, and ensuring that course development aligns to brand strategy.
• Develop and maintain market intelligence, providing updates and input into product development, marketing and recruitment activities.
• Oversee the monitoring of course performance continuously throughout recruitment cycles, setting up new processes where relevant, and identifying opportunities for development or highlighting performance issues.

Profile

• Experience shaping and influencing a portfolio of products (and influencing the development of these portfolios), that is aligned to the wider organisational strategy.
• Experience of developing, implementing and managing complex/multiple stakeholder related internal processes associated with product/portfolio development.
• Project management and co-ordination experience, with proven ability to drive projects from inception through to final delivery.
• Ability to build relationships with Key Stakeholders at senior level.
• Experience of working with market research and other data sources, collating, analysing, and presenting data and recommendations to influence operational and strategic decision making.

Job Offer

• Annual Company Bonus up to 10% based on both company and personal KPIs
• Employers Pension Contribution matched up 10%
• 30 days Annual leave plus Bank Holidays
• Reward Scheme - Discounts across a range of High Street/ Online Retailers from John Lewis, Holiday Companys, Argos, Tescos, Vodafone phone contracts and so much more
• Discounted Staff Membership to our on campus Sports Centre & Fitness Gym which offers fitness classes including Zumba, Yoga, Boxercise etc
• Cycle To work scheme
• New Electric Car Scheme
• New Holiday Purchase Scheme up to 5 Additional days
• We are a huge champion of Health and Well Being through our support network "Connection Matters" and staff network/ support groups.