Digital Content Designer

Job Description

Working closely with the campaigns / content teams and subject matter experts, the post-holder will be responsible for optimising and publishing accessible content, designing layouts and streamlining navigation to maintain continuity and improve user experienceon the Groups websites and marketing apps.Client DetailsMy client is a global education group with a mission of "Creating Better Futures". This is a really exciting time to join the team as they reshape their Marketing and Communications teams to help reach new audiences in fresh and engaging ways. Thanks totheir innovative colleagues across the Group, there is plenty of great content to tap into and youll get to work in a creative and collaborative environment with some really talented people.Description

• Using content design methods, work collaboratively with copywriters, campaigns, designers, agencies and subject matter experts to proactively maintain, update and manage user focused content on the Groups websites and marketing apps, ensuring web pageskeep pace with audience needs, are relevant, accurate and engaging, and use a variety of rich content.
• Ensure web/app content is CMA compliant and complies with data protection/GDPR, PECR, accessibility and brand guidelines.
• Maintain digital standards ensuring developments and improvements are user focused, in plain English, device responsive, optimised, and meet accessibility requirements.
• Ensure all website / marketing apps properties are technically optimised to attract and engage the target audience. Where appropriate undertake A/B testing.
• Provide advice and guidance to expedite new site builds and digital content projects and to promote the effective use of digital channels.
• Define the purpose of each app / webpage and develop information architecture to optimise the user journey and user experience, measuring effectiveness and iteratively adapting pages in line with data and user feedback.
• Use tools such as Google Analytics to track and analyse web performance, and undertake periodic website / marketing app audits, interpreting the data to create reports and make recommendations on how to improve content and traffic to the websites and apps.
• Review SEO performance across key metrics and other key indicators such as ranking, visibility, conversions and authority and implement SEO strategies to support digital activities onsite and offsite.

ProfileThe post-holder should have strong analytical skills to ensure developments are data informed through web and user analytics. They should also possess excellent communication and collaborative skills as they will lead and co-ordinate website and app projectsinvolving a variety of teams and stakeholders.Job Offer

• Annual Company Bonus up to 10% based on both company and personal KPIs
• Employers Pension Contribution matched up 10%
• 30 days Annual leave plus Bank Holidays
• Reward Scheme - Discounts across a range of High Street/ Online Retailers from John Lewis, Holiday Companys, Argos, Tescos, Vodafone phone contracts and so much more
• Discounted Staff Membership to our on campus Sports Centre & Fitness Gym which offers fitness classes including Zumba, Yoga, Boxercise etc
• Cycle To work scheme
• New Electric Car Scheme
• New Holiday Purchase Scheme up to 5 Additional days
• We are a huge champion of Health and Well Being through our support network "Connection Matters" and staff network/ support groups.