Brand Project Manager

Job Description

You will drive forward and set-up new brand and strategically important propositions for the group. Being a highly focused and results driven individual you will manage and track brand execution and once established manage the transition to business-as-usualmarketing.Client DetailsMy client is a global education group with a mission of "Creating Better Futures". This is a really exciting time to join the team as they reshape their Marketing and Communications teams to help reach new audiences in fresh and engaging ways. Thanks totheir innovative colleagues across the Group, there is plenty of great content to tap into and youll get to work in a creative and collaborative environment with some really talented people.Description

• Take responsibility for driving all aspects of designated brand projects either building new or developing strategically important brands holding accountability for project delivery to cost, time and business objectives.
• Set the project brand focus and marketing direction by defining strategic requirements, design, governance, and brand execution / marketing delivery plan.
• Working with Head of Group Brand, develop clear brand positions, overarching messaging and brand strategy.
• Working with Head of Group Brand, develop a clear set of brand guidelines.
• Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues, whilst undertaking or commissioning research to inform current and future brand and marketing strategies.
• Working with Heads across Marketing and Communication, ensure successful implementation of brand execution elements / activation and manage timelines and relationships with key stakeholders and partners including content, creative, web, campaigns, communications,ensuring all content is compliant (CMA) across a wide range of print and digital channels.
• Establish KPIs for all relevant brand and marketing activity and provide regular reports for activity.

Profile

• Significant proven working experience of developing brand strategies and plans with responsibility for delivering brand and marketing campaigns.
• Strong Project management skills with end-to-end brand project management experience from inception to delivery results and driving action.
• A balance of operational/tactical brand/marketing experience as well as long term strategy development and implementation.
• Experience of commissioning and coordinating content (including video) for use across a variety of traditional and digital channels.
• Ability to balance conflicting and changing deadlines through prioritisation and a pragmatic approach.
• Outstanding communication skills with the ability to develop successful relationships with key stakeholders to facilitate collaborative working to improve performance and results.

Job Offer

• Annual Company Bonus up to 10% based on both company and personal KPIs
• Employers Pension Contribution matched up 10%
• 30 days Annual leave plus Bank Holidays
• Reward Scheme - Discounts across a range of High Street/ Online Retailers from John Lewis, Holiday Companys, Argos, Tescos, Vodafone phone contracts and so much more
• Discounted Staff Membership to our on campus Sports Centre & Fitness Gym which offers fitness classes including Zumba, Yoga, Boxercise etc
• Cycle To work scheme
• New Electric Car Scheme
• New Holiday Purchase Scheme up to 5 Additional days
• We are a huge champion of Health and Well Being through our support network "Connection Matters" and staff network/ support groups.