Digital Marketing Account Manager

Job Description

Digital Marketing Account ManagerOur client is seeking a talented and experienced Digital Marketing Manager with a strong focus on SEO, PPC and Consultancy to join our team. You will be responsible for working alongside the Client Services Manager developing and implementing comprehensivemarketing strategies with a heavy emphasis on supporting their SEO & PPC teams.Your expertise will drive clients success, improve search engine rankings, and ensure our clients digital presence is optimised for success.You will be responsible for day-to-day management and strategising of several client accountsBuild and maintain strong relationships with clients:* Regularly communicate with clients to understand their needs and expectations. * Provide exceptional customer service to build trust and loyalty. * Resolve any issues or concerns promptly and professionally.Manage client accounts and serve as the primary point of contact:* Manage all aspects of client accounts, including billing, contract renewals, and service delivery. * Serve as the primary point of contact for clients, answering their queries and addressing their concerns. * Ensure all client information is accurate and up-to-date in our customer relationship management (CRM) system.Co-Ordinate Pod Activity / Stakeholders, including catch up meetings, planning sessions and client meetings:* Coordinate and schedule meetings, planning sessions, and other activities with clients and stakeholders. * Ensure all stakeholders are informed and prepared for these activities. * Follow up on action items and ensure they are completed on time.Develop and execute marketing strategies and campaigns:* Develop marketing strategies and campaigns that align with each clients unique needs and goals. * Implement these strategies and campaigns, coordinating with the marketing team and other departments as needed. * Regularly review and adjust these strategies and campaigns based on performance data and client feedback.Conduct market research and analysis to identify opportunities:* Conduct market research to identify opportunities for client growth and expansion. * Analyse market trends, competitor activities, and customer behaviour to inform strategy development. * Regularly report on market research and analysis findings to clients and the management team.Monitor and optimise campaign performance:* Monitor the performance of marketing campaigns using analytics tools and performance metrics. * Optimise campaigns based on performance data to improve effectiveness and return on investment. * Regularly report on campaign performance to clients and the management team.Collaborate with cross-functional teams to deliver client objectives:* Work closely with other departments, such as the creative and technical teams, to deliver on client objectives. * Ensure all teams are aligned with client objectives and marketing strategies. * Facilitate communication and collaboration between teams to ensure seamless service delivery.Provide regular reports and updates to clients on campaign progress:* Prepare regular reports on campaign progress, including key performance metrics and achievements. * Provide these reports to clients in a clear and understandable manner. * Address any questions or concerns clients may have about these reports.Build and maintain strong relationships with clients:* Regularly communicate with clients to understand their needs and expectations. * Provide exceptional customer service to build trust and loyalty. * Resolve any issues or concerns promptly and professionally.Requirements:

• Proven experience as a Marketing Manager preferably within a digital marketing agency.
• In-depth knowledge of SEO & PPC best practices, search engine algorithms, and industry tools such as Google Analytics, Google Search Console, and SEO auditing tools.
• Demonstrated success in improving organic search rankings, driving organic traffic, and achieving measurable SEO results.
• Proficiency in using SEO tools for keyword research, website auditing, and performance tracking.
• Strong analytical and data-driven mindset, with the ability to interpret data and analytics to make informed decisions and recommendations.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and clients.
• Self-motivated and proactive, with the ability to manage multiple projects and deadlines simultaneously.
• Familiarity with other digital marketing channels and strategies, including PPC advertising, social media, and content marketing, is desirable.
• Experience with ecommerce platforms, such as WooCommerce, Shopify, or Magento, is a plus.
• Experience working with diverse clients and industries is preferred.
• Due to office location, Full UK driving licence is desirable but not essential.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.