Senior Search Marketing Manager

Job Description

Senior Search Marketing Manager – Maternity CoverLocationHybrid < 1-2 days in the office/Support Centre on Hams Hall Distribution Park, Coleshill.Become a Senior Search Marketing ManagerWe are looking for a confident Search Marketing Manager to join our team. Supported by an SEO executive and PPC Executive, you will own the Organic and Paid search strategy including technical SEO, content SEO, Shopping, Search and Display channels. Youwill work collaboratively with other teams and departments to advise on best search practices overall, whilst using your stakeholder management and communication skills to ensure delivery of the overall search marketing strategy. Managing campaign execution,all optimisations and reporting processes for SEO and Paid search.Our CultureThe Works is an awesome place to… well, work! Our atmosphere is supportive, friendly, and inclusive. A second home-from-home where you can be your best and authenticyou.Our environment is always moving and full of energy. Yet we still make space to share must-watch TV recommendations and our favourite page-turners. Because even superheroes need some downtime to fuel their imaginations!Your Mission

• Develop and implement strategies for both paid and organic search channels.
• Line management of PPC and SEO executives and build strong relationships with external partners such a Google.
• Budget management and control
• Relevant daily, weekly & monthly reporting to measure and report key performance metrics including traffic, audience engagement, bounce rate and ROI, identify opportunities to optimise.
• Optimisation of product feeds
• Build strong ways of working with paid social, affiliates, CRM teams and wider business teams including trading, buying and IT to drive alignment and action.
• Ensure all campaigns, content and planning align and support the central marketing and trading plans, and all content and copy aligns to brand tone of voice.
• Develop and present business cases stating clear benefits such as increasing search visibility and sales efficiency.
• Develop and lead a test and learn roadmap across search, ensuring that we are using market and customer insight and adopting best practices.
• Drive use of first party data to inform targeting and strategy.
• Keep up to date with the latest SEO and digital marketing trends and best practices.#

Skills that will set you apart.

• Subject matter expert with a minimum of 3 years SEO and PPC experience in a managerial role
• Deep knowledge of the core principles of SEO with strong content experience
• Hands on experience managing PPC campaigns through Google Ads and Bing
• A blend of creative and analytical skills, with experience in working with large sets of data
• Ability to spot trends in data and identify opportunities for performance improvements.
• Understanding of marketing attribution / incrementality testing.

Behaviours that will set you apart.

• PASSIONATE – About Search Marketing and latest trends and techniques
• STRONG COMMUNICATOR / PRESENTER – Confident communicator and presenter who can build relationships with ease, comfortable presenting to senior stakeholders.
• COMMERCIAL MINDSET – Ability to meet targets whilst delivering return on investment.
• ANALYTICAL – Highly analytical, able to interpret and make decisions from large data sets.
• INNOVATIVE THINKING – Proven experience developing and growing campaign performance through innovative strategies.
• DEDICATION – To achieving the best possible results, having the desire to constantly drive performance forward.
• ORGANISED – Can manage multiple projects simultaneously, keeping stakeholders updated on progress.
• CREATIVE – Thinks outside the box and is not afraid of failure.

Our PERKS really are ‘The Works’

• 25% Colleague Discount! - Plus, exclusive Double Discount days!

• MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more!
• Holiday –33 days including bank holidays.
• Holiday Purchase - Purchase an additional 5 days.

• Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.

• Wagestream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!
• Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!

• 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
• Healthcare Cash Plan– To support your everyday healthcare costs.
• + Loads more! – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.

Our PurposeTo inspire reading. learning, creativity, and play - making lives more fulfilled.Our ValuesWe are Crafty|We are Caring|We are Can-do.#LI-Hybrid