Paid Search Executive

Job Description

Paid Search & Display Executive Location1-2 days in our Head OfficeBecome a Paid Search & Display ExecutiveWe’re looking for a Paid Search Executive to join our growing team! Reporting into the Senior Search Manager, you will help execute our strategy across our growing Shopping, Search and Display channels. Working as part of the Paid Media team, you will takeownership of the campaign execution, optimisation, and reporting process for Paid Search.Our CultureThe Works is an awesome place to… well, work! Our atmosphere is supportive, friendly, and inclusive. A second home-from-home where you can be your best and authenticyou.Our environment is always moving and full of energy. Yet we still make space to share must-watch TV recommendations and our favourite page-turners. Because even superheroes need some downtime to fuel their imaginations!Your Mission

• Managing campaigns across Shopping, Search and Display to deliver on weekly traffic, revenue and efficiency targets.
• Reviewing performance daily and suggesting and implementing continual optimisations of paid activity to provide cost efficient, incremental value to the channel.
• Assist in development and delivery of a robust test and learn strategy.
• Reporting on campaign effectiveness to a high standard offering context and insight to wider teams
• Building cross-functional campaigns that align with wider business trading plans.
• Working closely with the creative team to ensure ads are on-brand, up-to-date and high performing.
• Develop strong relationships with all internal departments and external partners.

Skills that will set you apart

• 1-3 years paid search experience with good understanding of paid search principles and best practices.
• Ability to spot trends in data and identify opportunities for performance improvement.
• Understanding of marketing attribution / incrementality testing
• A background in retail or eCommerce is preferred.
• Experience using Google Analytics, Google Ads, Editor and Bing Ads platforms.

• IT literate with advance knowledge of all Microsoft Office especially Excel
• Understanding of Organic Search (SEO) techniques and how these complement a Paid Search strategy.
• Up to date on the latest trends, features and releases.

Behaviours that will set you apart

• STRONG COMMUNICATOR – Confident communicator who can build relationships with ease, comfortable presenting to senior stakeholders.
• COMMERCIAL MINDSET –Ability to meet targets whilst delivering return on investment.
• ANALYTICAL – Highly analytical, able to interpret and make decisions from large data sets.
• INNOVATIVE THINKING – Proven experience developing and growing campaign performance through innovative strategies.
• DEDICATION – To achieving the best possible results, having the desire to constantly drive performance forward

Our PERKS really are ‘The Works’

• 25% Colleague Discount! - Plus, exclusive Double Discount days!

• MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more!
• Holiday –33 days including bank holidays.
• Holiday Purchase - Purchase an additional 5 days.

• Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.

• Wagestream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!
• Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!

• 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
• Healthcare Cash Plan– To support your everyday healthcare costs.
• + Loads more! – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.

Our PurposeTo inspire reading. learning, creativity and play - making lives more fulfilled.Our ValuesWe are Crafty|We are Caring|We are Can-do