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Digital Learning & Marketing Manager

Talent Finder
Job LocationChesterfield
EducationNot Mentioned
Salary£30,000 - £40,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Digital Learning & Marketing ManagerAn exciting position has become available for a full time Digital Learning & Marketing Manager to join a friendly team based in Derby or Chesterfield. The successful candidate will work 37.5 hours per week and will earn £30,000 - £40,000 (dependant on evidenced experience & qualifications) as well as up to 15% of annual salary for exceeding Key Performance Indicators (KPI’s).As a Digital Learning & Marketing Manager you will be responsible for two critical areas of our business:

  • The development and maintaining of our online leaning platform and
  • For growth in customer acquisition and retention via all digital paid and organic channels.
    • Closing date 15th March- Interviews 17th MarchA covering letter is required, application without a letter stating why they are interested in the role and what they would bring to the post are unlikely to be shortlisted. Candidates should also send 3 examples of their work with the application.Role Requirements Education/qualifications:
  • Essential: Level 4 qualification (HNC)
  • Desirable: Educated to Degree level
  • Strong commercial awareness
  • Proven Experience in marketing
  • First-hand experience in creating ads for Paid Social Channels and AdWords
  • Strong analytical skills and Google Analytics experience
  • Knowledge in CRM systems such as Cognism
  • Organised with good management skills
  • Budget management experience
  • Excellent commercial acumen
  • Ability to negotiate top level targets
  • Proven Experience in defining brand strategy and brand building
  • Strong project management skills
  • Accuracy and attention to detail
  • Organization and planning
  • Personal integrity
  • Observation
  • Presenting
  • Clarity in communications
  • Influencing and persuading
    • Role Responsibilities
  • Learning the detail of the Workpays on-line learning platform and putting in place (as a priority) the infrastructure necessary to further develop and grow this essential learning tool (experience of Moodle would be an advantage)
  • Driving growth in all online marketing channels
  • Delivering digital strategy including creation and curation of digital content for email marketing, affiliate marketing and paid social media
  • Managing a team - coordinating budgets across departments, spend and return forecasting and omni-channel strategy to hit KPIs
  • Managing the marketing content calendar, site-wide promotions and coordinating with creative teams for campaign launches
  • Management of channels on Social Ads and Adwords, including ad creation, keyword research, budget control and scaling strategy to hit KPIs
  • Sourcing and implementing a CRM to plan and pull data for marketing campaigns and to grow subscriber lists. Create both email marketing newsletters and automated email campaigns.
  • Compiling and analysing data from our Analytics, as well as on market trends, consumer behaviour, competitor activity and channel dynamics to identify market opportunities
  • Development, ideation and strategic thinking of marketing solutions
  • Driving awareness of product launches and key brand campaigns
  • Weekly Reporting to measure the efficiency and commercial success of campaigns
  • Ensuring consistent communications across all internal/external touch points
  • Execute brand awareness and marketing strategy to expand into international markets
  • Project managing digital broadcasts including Workpays flagship event, The Big Assembly.
    • Company Workpays is a well-respected training provider with multiple divisions, that supply training and supportive programmes to businesses, individuals and educational establishments. With regional offices in Derby, Droitwich, Chesterfield, Sheffield, Coventry, Leicester, Kettering and Wolverhampton, Workpays are perfectly placed to offer professional training and employability support across the whole of the Midlands.Why should you apply
  • To join a fantastic company
  • To become part of a great team
  • To showcase your knowledge and skill set
    • If you’re the ideal candidate our client is looking for, please send your CV by clicking the APPLY buttonKeywords: Digital Learning, Marketing Manager, CRM Systems, KPIs, Social Ads, Online Marketing Channels, Marketing, Marketing Content Calendar

    APPLY NOW

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