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Content Adviser

Aggregator Network
Job LocationChelmsford
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Content AdviserUp to £35,363 per annumFull time, Fixed term contract - 12 monthsLocation: Chelmsford Ref: 701 Please note this is a fixed term contract for 12 monthsThe Content Adviser sits in a team of four at the strategic heart of corporate Communications and Marketing in Essex County Council. The team is driven by a user centred approach using data and insight. Well versed at working in a dynamic and collaborative environment, youll find a fit with this supportive team who are looking for a digital marketing specialist with a broad range of skills across the discipline. Youll be championing and leading new ways of working within the department as well as the wider organisation.Key deliverables during the fixed term contract will include:

  • Leading on the procurement of an email marketing system on behalf of key stakeholders across the organisation. Experience of procuring a similar system or organisational wide software preferable.
  • Planning, creating and evaluating content for the Communications and Marketing toolkit - an internal resource for communications professionals within the organisation
    • The Content Adviser will focus on planning, creating and uploading compelling content in support of specific corporate programmes of activity and will ensure all content is high quality and user focussed.The successful candidate will be able to:
  • Adopt a user focused, digital first approach to work
  • Take complex language and processes and make them simple to understandwork in a fast-moving and customer first environment
  • Work in a fast-moving and customer first environment
  • Ensure adherence to GDPR UK
  • Understand the importance of data at every stage of content planning, creation, amplification, engagement and evaluation, and being proficient in Google Analytics
    • Content Design knowledge is preferable as the role will also include updating key platforms on ECCs digital estate, maintaining quality assurance, including accessibility (compliance with WCAG 2.1 AA), as well as writing appropriately for digital, based on used needs and optimised for search.Key Accountabilities
  • Responsible for the scoping, commissioning, writing, editing and ultimately publication of digital content in line with the Organisation Strategy, Business Plans and content strategy.
  • Manage relationships with subject matter experts to make sure new content is accurate, relevant, engaging and meets user needs and ECC brand guidelines.
  • Use a variety of content management systems to write, edit and publish content and maintain links.
  • Provide mentoring and support on communications at all levels of the Council to ensure best practice in understanding and application to create, curate and syndicate local content.
  • Provide test content to support the user and customer experience and monitor the performance of content.
  • Responsible for using a range of analytics tools to monitor and measure audience engagement trends.
  • Responsible for ensuring the quality control of strategic, user-centric content.
  • Engage with stakeholders on a consultative supplier basis, promoting the marketing and communications function as a centre of excellence
  • Work flexibly and collaboratively across structural boundaries in support of key outcomes.
    • Knowledge, Skills and ExperienceEducated to degree level, or equivalent by experience with evidence of continuing professional development and expert knowledge in relevant professional area, you will bring with you experience working as part of a content team in a large organisation with experience of writing for the web.You will have the ability to deliver accessible content that is AA compliant and to create content that is in Plain English and optimised for search engines, you will be able demonstrate a good understanding of content strategy, and you will have proven ability to use Google Analytics and user feedback to define and improve contentAbove all, you will have evidence of strong project management skills with good oral communication skills, alongside strong people skills including influencing and challenging decisions that dont meet user need.Closing date: 16 February 2021.To apply please click on the Visit Website button below.As part of employment with Essex County Council (ECC) should your role require a DBS check you will be required to register with the DBS update service. The DBS update service ensures all registered DBS certificates are kept up to date and allows authorised parties to view the status of your certificate. This is an annual subscription and you will be responsible for ensuring this is maintained. For further information on the DBS update service please visit: -update-serviceEssex County Council is proud to offer an excellent benefits package to all its employees. More information can be found on Essex County Council is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all employees and volunteers to share this commitment.We seek the best talent from the widest pool of people as diversity is key to our success.If you have any queries regarding this role, or require anything further, please contact Recruitment on*Calls to this number are charged in the same way as calls to numbers starting 01 or 02, please check with your service provider

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