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Digital Marketing Manager

Michael Page Marketing
Job LocationCheadle
EducationNot Mentioned
Salary37,000 - 40,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Reporting to the Head of Digital Marketing, the Digital Marketing Manager will assist in the development, delivery and maintenance of the companys websites and oversee new media activity, in order to maximise opportunities via external and internal communications.Client DetailsLeading independent provider of behavioural care in the UK are looking for a Digital Marketing Manager to join their Stockport based Marketing team.DescriptionThe Digital Marketing Manager, under the supervision of the Head of Digital marketing, will ensure delivery of digital marketing projects. Projects will be assigned on an ad-hoc basis in-line with the digital strategy. With line management responsibility,support will be provided by the Digital Marketing Executive.

  • Working with Priorys external PPC agency to manage, review and report on campaigns, continually analysing and improving performance to achieve increased CPC, CPA, resulting in improved ROI for campaigns.
  • Identify and delivery of appropriate paid media opportunities to develop Priorys digital presence across social channels, display and other appropriate networks, reporting on campaign effectiveness.
  • Production of online and offline content to support service line development and brand positioning through strong copywriting skills.
  • Monitor the success and impact of all such communications activity via reports and other tools as appropriate, to demonstrate the return on investment (ROI). This includes ongoing monitoring of the website visibility within search engines and the levelsof visits and click through levels.
  • Utilise tools including Google Analytics to identify and interpret trends and opportunities through the data provided and identify areas where investigation/evaluation is required.
  • Research opportunities on directory sites where the Priory Group websites and locations are listed to support reputation management;
Ensure entries are up to date links are workingIdentify additional opportunities on relevant third party sites and create profilesMonitor click through and conversion rates from paid sites to ascertain ROIOversee management of reviews, both positive and negativeManage all NHS choices profiles for the group
  • Assist the Head of Digital, in delivering Digital Marketing projects, working on developing the project scope, project management and measuring and reporting on the results post launch.
  • Provide departmental managerial support, through line-management of the Digital Marketing Executive, who will assist in the delivery of scheduled and adhoc project delivery.
ProfileThe Digital Marketing Manager should be continually researching and reviewing technologies, software and the latest digital marketing trends, with security, privacy and legal considerations, to ensure that the Priory Group maintains its position at the foreof digital marketing delivery.Summary:
  • Line management experience
  • Excellent written and oral communication skills
  • Confident in dealing with internal stakeholders
  • Excellent time management skills
  • Experience of using CMS systems
  • Basic knowledge of HTML
Knowledge of GDPR within digital arenaDemonstrable track record of relevant experience within a web-based marketing role ideally within a strongly related business.Job Offer
  • Competitive salary of up to £40,000
  • We offer 25 days holiday (incl. bank holidays)
  • Pension scheme
  • Flexible working in the office 2 days per week

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