Sales Manager - Driving School

Job Description

Company description Location: CardiffSalary: Competitive + benefitsContract: Full time, permanent This is the job The Sales Manager is responsible for the daily management of the Driving Schools Franchise & Trainee telephone Sales Team. Reporting to the Head of Marketing & Sales this role is responsible for helping the business hit New Starter targets driven throughthe Sales Team for Trainees completing their course, qualified external ADIs and potentially upsold existing franchisees. Through daily call listening, team meetings, scripting, performance and data analysis the role is to drive the Sales Team to hit (andexceed!) their targets consistently whilst working in an FCA regulated environment. The role will include both inbound and outbound sales calls. The role also is responsible for ensuring the Sales Team are provided with all the necessary tools and supportto achieve their targets, liaising with other parts of the business as necessary to ensure smooth operations. Please note this is not a management only role, the person will be expected to spend c.50% of their time as an active member of the Sales Team onthe phone generating new business and will be targeted accordingly. What will I be doing

1. New Starter Sales: Ensure the new starter targets for the telephone Sales Team are hit (and exceeded) consistently. This includes but is not limited to Trainees (those wanting to become a Driving Instructor) and fully qualified external ADIs wanting totake a Franchise (full franchise, Solo or Partner Lite)
2. Sales Team Management: Direct, daily management of the telephone Sales Team, c.6 direct Sales Representatives. Ensuring performance is consistently high, as well as looking for ways to optimise performance. Listening to calls, reviewing scripts and transformingsales operations as required. Ensuring the team are compliant with FCA regulations.
3. Sales Team Support: Providing the Sale Team with a person to whom they can raise issues with any aspect of their daily activity, such as, but not limited to, customer Credit Checks, vehicle delivery delays, technical issues with any internal or externalsystems on which the Sales Team rely.
4. ATV (Average Transaction Value): Ensuring that ATV targets are met by optimising how the products are sold through the telephone Sales Team
5. Data & Analysis: Analyse the sales data and provide regular insights to support future sales, strategy and product decisions. Act as sales representative for any new tech updates/implementation.
6. Marketing Team Collaboration: As part of the Marketing & Sales team collaborate with other key managers (Comms, PR, SEO, Brand, Digital Acquisition) to support the KPIs for the department and liaise directly on the needs of the Sales Team to help achievethose KPIs
7. Cross department collaboration: Work with other department managers (Fleet, Retention, Service, DIT, Tech) to share best practice, data insights and analysis of the sales performance, whilst also acting as the point person for all intra-departmental issuesor concerns on behalf of the Sales Team.

What do I need Capability, Knowledge and Experience:

• 3+ years experience of directly managing a telephone sales team
• 5+ years experience of working in a telephone sales environment
• Knowledge of b2b and b2c sales tactics
• Experience of inbound and outbound telephone sales
• Demonstrable experience of exceeding sales targets
• Experience of working within a regulation environment is highly beneficial

Personal Characteristics:

• Strong communication skills
• An engaging and optimistic personality
• Relentlessly results-focused
• Analytical and entrepreneurial
• Collaborative style - the role will need to share insights, data and updates with other department leads

Additional Information Were always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, youll have access to a range of benefits including:

• Diverse learning and development opportunities to support you to progress in your career
• 25 days annual leave
• Free AA breakdown membership after 12 months, 50% discount in your first year
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Worksave pension scheme with up to 7% employer contribution
• Dedicated Employee Assistance Programme
• Additional benefits related to grade

Plus, so much more!Were an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusivecompany where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks.We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.