Marketing Executive / Manager

Job Description

Marketing Executive / Manager - Multi-Brands Franchised Car Dealer - CardiffThis vacancy will suit a qualified marketing professional, who may already understand traditional car selling methods but equally has already understood the value of and application for, modern digital marketing methods as well, whilst building a team around them.This is a superb opportunity for the right individual, we are not looking for someone who has previously organised product placement and manned the stand, we are looking more at digital avenues with a specific focus on CRM data driven marketing, so we need the candidate to already have this ability.• Negotiable Basic salary plus an aspirational commission/bonus scheme• Gross salary envisaged around £30K ++• Hours Monday to Friday 08.30 - 18.00• 22 days paid annual leave plus 8 bank holidays.• Package of Benefits.• Brands training & genuine career progressionOur client is a successful privately owned multi-franchise motor group that has been established for over 50 years and located in Cardiff, specialising in sales for both new and used cars, plus the business also carries a fully equipped state-of-the-art car servicing facility with highly trained technicians, additionally offering superb after-sales servicing and maintenance facilitiesPurpose of the role:• We are seeking an accomplished Digital Marketing Executive/Manager. Prior experience within a car dealership business would be particularly desirable.• The Marketing Executive/Manager will be expected to deliver engaging and compelling content to help drive traffic to the company’s main lead driven website, whilst adhering to the company’s strategy to improve SEO visibility and social media platforms. This is to enhance market presence through all digital marketing and social media platforms using multiple strategies.• The role is central to the continued growth of the business and requires an individual who has good experience with copywriting, SEO and all the main social media channels.• This role could be ideal for a young ambitious graduate looking to further their career into a management position going forward.Main Responsibilities:• Content management across several digital channels, ensuring the Marketing respective sections are always up-to-date and structured accordingly with SEO best practice.• Responsibility for the online experience, including management of the landing destination and online user journey.• Responsible for regular digital reporting, on-going analysis and optimisation.• Maximise customer awareness of all Retail services within Group.• Working with external agencies to develop and deliver effective creative across PPC, email marketing, video, social media, digital media and rich media that is on-brief, on-time and on-budget.• Liaising with customers via our main review channels in a friendly and professional manner.• Constructing innovative ideas to further develop our reach to potential customers via the company’s website, news and social marketing channels.• Responsible for delivery and analysis of all digital leads into the group.What we are looking for:Knowledge and experience within Digital Marketing will be expected, and automotive prior car-trade knowledge will be a distinct advantage. Will need to be articulate, highly organised, have a good eye for detail and have excellent MS Office Skills and competent Google Analytics experience.Essential Requirements:• Knowledge of social media platforms/ability to engage with others online.• Able to demonstrate a good working knowledge of SEO and best practices.• Ability to write clear, engaging content, with impeccable spelling and grammar.• Needs to have a full driving licence and be flexible to occasionally work late or start early.• Ability to work well on own initiative, as part of a team, and under pressure.• Superb planning, analytical and organisational skill Desirable Requirements:• Experience of Google Analytics/Webmaster Tools etc.• Knowledge of HTML and SEO tools.• Previous experience or knowledge of the Automotive industry is a distinct advantage.• 1 year of experience in a similar digital marketing role.• Demonstrable experience appropriate to the disciplines outlined above would be advantageous.A professional marketing individual, degree qualified or having the equivalent industry-based experience, could suit very nicely.if you feel you have all or most of the qualities relevant to this assignment and wish to be considered then please contact me as soon as possible.CV to or call Anthony Radley for a confidential discussion. Required skills

Experience of Google Analytics/Webmaster Tools etc.

Knowledge of social media platforms

A good working knowledge of SEO

Ability to work well on own initiative, as part of a team

Planning, analytical and organisational skill

Keyskills :
Experience of Google Analytics/Webmaster Tools etc. Knowledge of social media platfms A good wking knowledge of SEO Ability to wk well on own initiative as part of a team Planning analytical and ganisational skill