Marketing & Communications Manager

Job Description

The Talent Set are delighted to be working with The National Lottery Heritage Fund to find their next Marketing & Communications Manager.The charity offers a flexible working environment, with hybrid working from their Cardiff office. To note, you must be a fluent Welsh speaker for this role.The postholder will be part of a wider team of communications professionals, and one of six Marketing and Communications Managers across the UK, as well as the wider corporate team of media and PR, digital media and content, and internal communications.This post involves establishing new systems and ways of working, building internal and external relationships, and developing and delivering area-specific communications plans.Key Responsibilities:

• Develop and deliver local marketing and tactics to support corporate, national, and local product marketing needs across all areas of the business, including driving new business.
• Contribute to relevant insight, including analysis of campaign activity and reporting against KPIs.
• Use marketing materials, publications, and promotional tools to achieve the Heritage Fund’s communications aims.
• Contribute to the Heritage Fund’s online output, creating content for the website and social media channels.
• Manage local events to support leadership and advocacy.
• Work with grant recipients to extend the reach and effectiveness of the National Lottery brand, developing acknowledgement plans that are far-reaching, long-lasting, and effective.
• Lead on delivering news and feature coverage for The National Lottery Heritage Fund, across a wide range of national, local and specialist media.
• Lead on communications for regional corporate and policy-led announcements.
• Act as communications advisor to the Area Director and the members and chair of the Area Committee.
• Co-ordinate communications activity for Committee-level grants.
• Find stories, case studies, photography and create engaging content for the Heritage Fund’s website and social media channels.
• Manage media relations for announcements, openings and events including writing press releases and selling-in to media.
• Support national communication campaigns, e.g., around new Heritage Funding initiatives or consumer-facing work to raise the profile of National Lottery Funding.
• Prepare reactive lines and briefing materials, often to tight deadlines.
• Organise media visits, events, and briefings.
• Build relationships with local media and grant recipients, finding opportunities for media profile for the work of the Heritage Fund.
• Co-ordinate activity on local social media channels and contribute to UK-wide social media channels.

Person Specification:

• Must be a fluent Welsh speaker.
• An understanding of the public policy landscape.
• A genuine interest in the UK’s heritage.
• Demonstrable understanding and commitment to equality and diversity to support the Heritage Fund’s corporate objective on enhancing equality and diversity in grant giving, governance and the workforce.
• Substantial and proven experience in a marketing and/or communications role, ideally in a busy and high-profile organisation.
• Significant media relations experience, ideally in a busy press office or PR agency, regularly dealing with journalists.
• Monitoring social media channels, and support creating engaging digital content.
• Using analysis and evaluation tools to measure the effectiveness of campaigns.
• Planning and implementing effective communications and marketing strategies.
• Clear, effective, and confident in spoken and written communication. Able to state a case clearly, logically, and concisely and write for a consumer audience.
• Enthusiasm and creative ability to develop proactive media opportunities; confident in ability to sell-in and develop relationships with all types of media.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happilymake reasonable adjustments to always ensure a fair process.