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Marketing Analytics Manager

Identify Solutions
Job LocationCardiff
EducationNot Mentioned
Salary60,000 - 70,000 per annum, inc benefits
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time Work from home

Job Description

Marketing Analytics Manager An opportunity has arisen for a Marketing Analytics Manager to join the team. You will be supporting the commercial function with actionable data and insights that move the needle. Youll lead how data and insights inform the growth strategy and forecasts,measurement, attribution and CRO, reporting and performance, across all products [Web and App] and media channels.The company Youll be joining a car insurance company that is at the forefront of the Mobility as a Service (MaaS) revolution and is growing fast. We want to make life easier for those wishing to share cars, use their own temporarily, or for learner drivers lookingto practice in a family members or friends car. In short, we want to help people be able to get behind the wheel of a car, even if they dont own one. The company doubled in size last year and are set to double in size this year, meaning theres a lot ofgrowth ahead, and a very exciting time to join where the progression opportunities will naturally open up as they grow.ResponsibilitiesAs Marketing Analytics Manager, you will be responsible for

  • Developing, upskilling, and mentoring the marketing / media and product / conversion analytics competency area data and analytics competency area
  • Managing the data and analytics team, and any agencies / suppliers
  • Leading on data and insights for the growth strategy, forecasting, A/B testing and optimisation, and commercial exploitation
  • Building a deep understanding of our customer base / data
  • Delivering actionable insights to acquire, convert, retain and leverage CRM, across all channels [online and offline] and touchpoints [Web and App]
  • Informing the development of marketing plans, test plans, and activation of campaigns and product improvements
  • Managing day-to-day measurement, attribution, and reporting performance of all conversion journeys, and media spend / yield across the funnel
  • Informing the development of test/learn plans for MVPs and new launches, to validate their performance and inform whether / what to continue / stop / optimise
  • Collaborate closely with the Chief Product Officer on product journeys [on Web and App], and Chief Growth Officer on media and content journeys
  • Collaborate closely with the Ops and IT teams to leverage Pricing & MI/BI data, Customer & Claims Data, and Engineering & Systems
Additional Information
  • Salary: Between £60,000 - £70,000 depending on experience + shares
  • The HQ is based in Cardiff and youll be expected to work in the office 1-2 times a month. If youre located 50+ miles away from the office, your travel expenses will be paid
  • Flexible working hours - school run No problem!
  • Progression and learning and development opportunities
Apply today or get in touch for a confidential chat -

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