Digital Marketing Manager

Job Description

An experienced Digital Marketing Manager with at least 5 years of experience is needed to join the team at Boilerhut based in Cardiff on a full-time basis. This role offers a huge earning potential with a whopping OTE of up to £200,000!If you have a passion for online marketing and want to build a rewarding career with one of the fastest-growing companies, then this is your chance!The successful candidate will have a strong track record in digital marketing, includingexperience with the latest tools and techniques. You should be a creative thinker with adata-driven mindset and the ability to work in a fast-paced environment.About UsWe are a Viessmann Installer and install Gas, Oil and LPG boilers all over the UK. We aim to offer our customers a professional and courteous experience every time.We specialise in providing affordable and reliable heating solutions that are energy-efficient and environmentally friendly. With a team of experienced and certified engineers, Boilerhut aims to provide a hassle-free and personalised service to its customers,backed by excellent customer support.We also utilise the best of modern technology to ensure the customer journey is a straightforward and enjoyable experience. We work digitally, integrating photo and online solutions to ensure a quick, efficient installation at competitive prices.We have also created an exciting new brand Solarhut which will utilise the same model and specialise in the installation PV Solar Systems.About the RoleFor the first 3-6 months, this will be an office-based role in Cardiff; following the successful completion of this period, the option for a hybrid role will be considered.You will be executing skills such as strategy and execution, including search engine optimisation, pay-per-click advertising, social media marketing, email marketing, and other digital initiatives.You will work closely with our sales and customer service teams to generate high-quality leads and maximise our return on investment.Benefits:

• At Boilerhut, we incentivise and reward high performance whilst providing a clear path for career advancement and salary growth
• Increase leads by 10,000 per month – Salary - £105,000 PA
• Increase leads by 20,000 per month – Salary - £155,000 PA
• Increase leads by 30,000 leads per month - £205,000 PA (you will be earning over £200,000!)
• Supportive, team-oriented work environment

Key Responsibilities:

• Develop and execute a comprehensive digital marketing strategy to drive brand awareness, increase website traffic, and generate high-quality leads
• Increase current lead numbers
• Plan and manage all digital marketing campaigns, including search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and other online initiatives
• Develop and manage the content strategy, ensuring that all digital channels are consistently updated with relevant and engaging content
• Perform detailed keyword research to identify new lead-generation opportunities
• Maximise and improve conversion rates
• Analyse and report on the effectiveness of digital marketing campaigns, using data to optimise campaigns and maximise return on investment
• Stay up-to-date with the latest trends and technologies in digital marketing, making recommendations for new initiatives as appropriate
• Work closely with the sales and customer service teams to ensure that all digital marketing efforts are aligned with the overall business objectives and strategies

Required Experience:

• Minimum 5 years experience in a similar role
• Results-oriented mindset with a strong passion for SEO
• Creative problem-solver who is able to think outside of the box
• Proactive, can-do attitude with a willingness to embrace new ideas
• Highly organised and analytical with a deep love for data
• Demonstrated experience in building high authority links
• Ability to evaluate content from both an SEO and user perspective
• Proficient in using Google Analytics, Search Console, and Excel
• Experience with GA4 and migrating from Universal Analytics
• Experience managing a team
• Familiarity with SEMrush, AHREFS, or similar tools
• Excellent reporting skills with the ability to present to senior management
• Experience in lead generation (although not required)
• Experience in similar services (preferred but not required)

Sounds interesting Click APPLY to send your CV for immediate consideration.Candidates with previous experience or job titles including; Growth Marketing Manager, Digital Marketing Manager, Digital Marketing Manager, Senior Digital Marketing Manager, Marketing Growth Manager, Senior Ecommerce Manager, Senior Marketing Manager, SeniorMarketing Manager, and Senior Growth Manager may also be considered for this role.