Digital Content Analyst

Job Description

End dateSaturday 11 November 2023Salary range£41,292 - £45,880Agile Working OptionsHybrid WorkingJob descriptionDigital Content Analyst - Digital Channels - Digital Personalisation TeamLocation: Cardiff St. Williams House or Bristol HarboursideHours: Full - timeWorking Pattern: Hybrid, 40% (or two days) in an office siteAbout Lloyd Banking Group:Were on a journey to build the bank of the future, and we need your help! Were looking for an experienced Digital Content Analyst to join our Digital Channels team.Lloyds Banking Group is changing. We’re continuing our extensive transformation Programme, redefining what a bank is from the inside out. Become part of our diverse team where you’ll impact the lives of more than 26 million customers through brands includingLloyds Bank, Halifax, Bank of Scotland, and Scottish Widows.The Channels business has been built to design and deliver great end to end experiences for our clients across Digital, Telephony and marketing Channels. This role sits in Digital Channels and more specifically in the Digital Personalisation team where we buildand deliver personalised content to our clients through our digital channels.About this opportunity Our Business and Commercial Banking (BCB) division have business clients across a wide variety of sectors - from small businesses to multinational corporations and financial institutions. Many of the clients we support are household names, driving UK growth,and weve pledged to help the UK economy recover by helping British businesses. Within BCB is our Channels business, which has been built to design and deliver great end to end experiences for our clients across Digital, Telephony and marketing Channels.The Personalisation and Content team was formed this year, with the intention of using data to create personalised digital experiences for BCB clients. This is a primary growth area for the Group. Were looking for a digital targeting and content specialistwho would be responsible for building the targeting and content we show to our customers and thinking creatively about how we could improve. Could you help us to digitise the commercial bank If a blank canvas excites you and you like the idea of buildingmarket leading capability, then this could be the role for you! Youll operate with a high degree of autonomy; the role offers a fantastic opportunity to drive real tangible benefits for the Commercial and Business bank.What we’re looking for - Essential skills & experience:

• Attention to detail - the role will be creating content and targeting that we be put in front of clients in the digital channel so attention to detail is critical.
• Digital experience - the role will be creating targeted digital audiences, content and then joining together to deliver personalised digital interactions through our placements.
• Planning & organisation - you’ll be expected to manage workflow and tight timeliness through the team using different tools to deliver a weekly content release to clients.
• Data experience - the role will have a technical element by using data to create new audiences that we can target in the digital channel.

Nice to have (but can learn on the job) -

• Experience of using Teradata campaign tools CIM and RTIM
• Marketing experience

About working for usOur focus is to ensure were inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.We want our people to feel that they belong and can be their best, regardless of background, identity or culture.We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.And it’s why we especially welcome applications from under-represented groups.We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 28 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

If you’re excited by the thought of becoming part of our team Ready for a career where you can have a positive impact as you learn, grow and thrive Apply today and find out more.