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Database Analyst Marketing

Yolk Recruitment Ltd
Job LocationCardiff
EducationNot Mentioned
Salary400,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Database Analyst (Marketing) - Cardiff - Highly Hybrid (1 day a week in the office) - £40,000 + up to £6,00 bonus - 2 stage interview - Sector: Financial Services - Excellent benefits - Opportunity to learn SnowflakeYolk Recruitment are currently working with a leading financial service company on their search for a Database Analyst to join their growing team.This is an exciting opportunity to work closely with internal customers, you will be responsible for delivering excellent campaign design and end- to -end database marketing campaigns, including pre campaign planning, data extractions and insightful postcampaign analysis.Responsibilities:

  • Providing data expertise on the information available for the campaign, communication, and data extraction.
  • Ensuring robust tracking of campaigns in place, including implementation of control cells, test and learn methodology and campaign tracking.
  • Providing analytical expertise to help optimise campaign targeting to create the maximum value.
  • Developing post campaign analysis reports on performance of campaigns.
  • Working across the team and with internal customers to continually improve campaign performance.
  • Making recommendations on how future campaign and communications performance and value can be improved.
  • Fully understanding the Group Marketing Database (GMD) and Campaign Management data and infrastructure to ensure campaigns are robust.
Skills:
  • Experience of deploying models / analysis to drive greater database marketing performance
  • Experience of deploying propensity and other models to campaigns
  • Experience building dashboard in Power BI, Tableau or Looker
  • Be able to recognise database marketing trends and how they are/will impact on Insurance Customers including multi-channel campaigns
  • Experience with SQL
  • Be proficient with SAS or alternative analysis tool for analysis
Desirable:
  • Experience with Snowflake
Benefits:
  • Up to 17% bonus
  • 25 days holiday (excluding bank holiday)
  • A great pension scheme, life insurance and income protection
  • You can participate in our electric car scheme - which offers our employees the option to hire a brand new electric car through tax efficient salary sacrifice.
  • Many discounts on our products and a range of high street stores and online offerings

Keyskills :
data analysis

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