CRM Manager

Job Description

Senior CRM Manager - £45-55,000Full Time - Work from home - office hybrid (based in Cardiff)Are you an experienced CRM manager with an excellent record of brand building, CRM and interested in health and wellbeing If so, this is the perfect role for you! This is an exciting position within a health and wellness start-up, and you will be responsible for owning and managing all CRM activities for this fast-growing organisation.Who we areAt Health & Her, were on a mission to provide innovative solutions and support to the millions of women experiencing the life-impacting symptoms of female health using our mobile app and supplements.Every womans experience is unique to them, so, weve created a holistic range of products and services that can be personalised to their needs, providing activities and plans and identifying what makes a difference to each individual with smart machine learning.We are an extremely fast-growing organisation with ambitious plans, and were looking for talented and highly-motivated individuals to join us on our exciting journey.What youll be doingAs Senior CRM manager, Will own and manage CRM marketing automation platforms, leading ideation and implementation of campaigns in order to drive acquisition, retention, loyalty and engagement using cross-channel messaging including email, app push, sms andon-site to drive customer growth and lifetime value. The role will also work closely with the wider marketing, communications, design and commercial teams as well as stakeholders across the business.What youll do: Oversee the delivery of Health & Hers CRM strategy to execute the plan, optimising continually with test-and-learn activity to meet commercial targets. Manage campaign delivery through team prioritisation and resource planning. Responsible for complex segmentation and forecasting revenue, while protecting margin. Experience in launching new automated personalised CRM campaigns, working with Tech, Brand/ Creative and Marketing teams to create seamless customer journeys. Support on forecasting and planning process to meet agreed KPIs and targets. Measure performance of CRM channels, build and analyse relevant reports, oversee test/ control design and execution, and provide relevant recommendations and next steps from the results. Staying ahead of the latest email technology, maximising the usage of the current CRM platforms and adopting new CRM technology/ good practice where relevant Work with the Tech/ Ecommerce team to manage all data feeds associated with the Klaviyo and other related CRM platforms Working with the relevant product teams to manage the roadmap and create the requirements for the technology needed to support CRM initiatives. Ensure seamless integration of the CRM communication plan across channels, including email, online, mobile and testing new channels like direct mail to drive engagement, frequency and spend throughout the customer lifecycle. Responsible to lead and ensure delivery/ implementation of database growth (quality opt ins) initiatives Take a customer-first approach with a strong understanding of customer behaviour Lead in GDPR & data compliance & processes What skills you will need: Solid understanding of retail, eCommerce and marketing businesses Excellent stakeholder management skills, ability to engage with colleagues at all levels of seniority Previous experience working with and delivering through an external partner Line management of direct reports Have a good understanding of retail, eCommerce and marketing businesses Have a proven track record as a commercial individual, who understands brand and customer (shopper) You are independent and self-directed but able to work and lead a team of creative and customer-facing individuals Have analytical skills to track and manage performance Have excellent interpersonal skills and the ability to persuasively sell ideas Effectively navigate and collaborate cross-functionally Excellent knowledge of CRM platformExperience: 5+ years of managing call to action retail/eCommerce marketing activity within CRM, retention or Marketing Have superior analytical skills to track and manage performance Have excellent interpersonal skills Effectively navigate and collaborate cross-functionally Strong experience/ knowledge of ESP/ CRM/ CDP platforms like Klaviyo or equivalent Led or been part of CRM vendor reviews/ selection processes (including migration and implementation) Experience with Google Analytics or equivalentIts important that youre a self-starter, a strong communicator, that you enjoy relationship building, and have excellent attention to detail. It is also desirable if you have an interest and knowledge of health and wellness and are adept at communicating about sensitive and emotive topics.We would love to respond to every application however due to the volume of applications we receive this isnt always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted.We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.

Keyskills :
CRMcommunicationattention to detailcollaborativeGoal orietated