Regional Sales Manager

Job Description

Overview Calling all rule-breakers, innovators & fun-loving self-starters! Are you smart, sassy & scrappy Do you love to laugh out loud You’re just what we’re lookin’ for, Gorgeous!We’re Benefit Cosmetics, the indie beauty brand-turned-prestige powerhouse under leading luxury products group Louis Vuitton Moet Hennessy. Founded in 1976 by twins Jean & Jane Ford in San Francisco, today we’re in 59 countries with more than 3,000 BrowBars& 6,000 trained service experts worldwide. At Benefit, we believe laughter is the best cosmetic, because when we’re laughing & having fun, that’s when we’re our most beautiful. Were known to work smart & laugh hard. Sound like you You’ve come to the rightplace!Benefit Cosmetics have an exciting opportunity for a Regional Sales Development Manager to lead our team in South-East.Responsibilities Major Goals:To build the retail business across agreed geographical region through a team of SDM’s. To set standards by personal demonstration and example.Key Areas and Standards of Performance:

1. Retail Sales

Agree retail sales targets with Sales Director for all SDM areas on region. Work with each SDM to set retail sales targets for each store on region.

1. Sales and Marketing Skills:

Ensure that all SDM’s are encouraging consultants are approaching customers, and following the ‘Magic Formula’ 8 step selling system as set out in the training manual (with particular reference to ‘the triangle’ and demonstration procedures).During each store visit, review these steps via roleplay and games to confirm that each individual is confident at implementing the system & that they know the ‘one liners’ for each of the Fake it’s to ensure ‘self confident selling’.

1. Demonstration/Make-up Skills:

Work with SDM’s to instil in each consultant the need to demonstrate a minimum of 2 & a maximum of 4 products (Fake-its) on each customer and ensure that they are equipped with the necessary product knowledge and selling skills to demonstrate all BeneFit products effectively.4. Make ‘Overs’ and ‘Uppers’Ensure that all SDM’s are educating their consultants understand the difference between a ‘make-upper’ & ‘make-over’ and that their BeneFit Teams are booking ‘make overs’ on a complimentary basis to fill quiet trading periods. For the remainder of storehours, especially during busy trading, the focus should be on ‘make uppers’ – the maximum effect one can achieve from the minimum number of products.5. Customer ServiceEncourage the highest possible level of customer service across the region. This should include the upkeep of a ‘celebrity file’ or register, samples and recall.6. Customer Activity/Special EventsWork with SDM’s and Retail Events Manager to develop a programme of events and activities across each SDM area. Maximise potential throughout the region with cross-fertilisation of ideas.7. Outside Demonstrations/Link-upsEncourage SDM’s to organise, through their store teams, link ups with local businesses and clubs etc. to attract new business to BeneFit. Demos can be arranged through the store.8. Stock/MerchandisingTrain SDM’s on the ongoing challenge of maintaining balanced stock levels. Working closely with Sales Director and Supply Chain Co-ordinator, feed back any relevant stock issues thus preventing potential out of stock situations.The Regional Sales Manager should work with her SDM teams to ensure that our merchandising reflects both the standards of cleanliness that our customers expect, (with particular reference to testers & tester units) and also the visual imagination that willattract those customers in the first place.9. RecruitmentThe RSM should always ‘be on the lookout’ for outstanding performers and ‘people with personality & potential’. There should be a clear objective to develop top performers with career development in mind.The RSM should work closely with the SDM’s in identifying the key qualities we are looking for in our consultant recruitment. Finding the right calibre Consultants is absolutely key to the future success of BeneFit. Recruitment and retention is instrumentalin the future success of our company.10. TrainingThe RSM is responsible for all aspects of ‘on the job’ training for her SDM team. Most training will take place in the course of planned field visits. Training by example and demonstration will still be instrumental in the development of both the SDM andConsultant teams.11. Consultant GroomingBeneFit Cosmetics has a very relaxed attitude towards ‘uniform’, (usually black trousers and black top of consultant’s own choice). It is important though, that the general appearance of our teams, however fashionable, should be clean and fresh. All our consultants should wear BeneFit Fake Its and current colours of their choice. The RSM should work with her SDM’s to ensure our teams ‘look the part’. 12.Communica