Marketing Manager

Job Description

Temp Role for an experienced Marketing Manager for 3-4 monthsSalary: Day Rate To be discussed on applicationLocation: Cambridge, some hybrid working availableThe RoleThis position’s purpose is to work closely with the Director of Marketing and wider marketing team to develop and implement the marketing strategy, act as their deputy where needed and manage the marketing campaigns, initiatives, communications and channelsto support in achieving reputational and recruitment objectives.To lead on integrated marketing campaigns planning, development and implementation to achieve the student recruitment targets. Covering multi-channel expertise from direct marketing, advertising both on and offline, PR, social media, SEO, events, telemarketing,lead management and conversion, multi-media (video) content and collateral production. Key responsibility areas will be:• Covering multi-channel expertise from direct marketing, PPC, advertising both on and offline, email, PR, social media, SEO, events, telemarketing, lead management and conversion, multi-media (video) content and collateral production.• To monitor, measure, evaluate and report on campaign performance to achieve excellent return on investment and conversion rates. To seek to continually improve and hone marketing campaign performance.• Account management; to proactively engage with key departmental representatives across the business• To line manage a Marketing and Events Coordinator and a Marketing and Events Apprentice to create and maintain a high performing team as part of and contributing to the wider marketing department.• To act as a customer experience champion to develop high performing nurture and conversion programmes, using marketing platforms and CRM, to improve the customer journey from application to enrolment.• To be responsible for obtaining sponsorship and review/ create sponsorship opportunities.• To contribute to the development of the annual marketing plan and strategy.• To share deputising for the Director of Marketing in their absence.Skills Required• Degree or equivalent• CIM/IDM Qualification or substantial relevant experience.• Demonstrable experience and expertise in digital and social media marketing and advertising.• Experience of developing and delivering integrated marketing plans, measuring progress and evaluating outcomes against KPIs.• Expertise and experienced in event management.• Line managing and developing people.• Previous experience of budget management and getting cost effective solutions from tight budgets.• A proven track record of innovative approaches to marketing• Managing a marketing and communications function that has a busy and varied type of work and subject matter whilst leading on bigger campaigns or development projects.• Experienced in design and production of marketing materials.• Experience of project management• Using design packages such as Adobe Creative suite.• Experience of working with multiple stakeholders and account management.This post is defined as regulated activity. The post holder is required to hold an enhanced DBS disclosure check deemed acceptable to the client.To apply, please apply online. Further info Please contact Carol in the Reed Norwich branch