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Digital Marketing lead

Michael Page Finance
Job LocationCambridgeshire
EducationNot Mentioned
Salary50,000 - 51,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

The Digital Marketing Lead is responsible for establishing the companys end-to-end digital marketing capability and developing a digital strategy that aligns with the needs and goals of the business.Client DetailsMy client is a very successful, growing business with forward thinking development plans over the next 3 years. A disrupter in their field, the company is seeking a like minded, business focused digital marketer to join in the companys growth and ambitiousfuture plans.DescriptionThe Digital Marketing Lead is responsible for establishing the companys end-to-end digital marketing capability and developing a digital strategy that aligns with the needs and goals of the business.

  • Work alongside Senior Stakeholders, Business Development and Marketing leaders to establish a best of breed approach to the use of marketing technology
  • Develop the digital strategy for marketing to further develop the company brand, presence, and reputation among agreed target markets
  • Collaborate with the Marketing Communications Lead to produce the annual marketing and communications plan which is in line with the agreed strategy and budget, and supports business and people objectives
  • Own, champion and maintain the use of the CRM platform
  • Deliver the digital elements of the marketing and communications plan including lead generation campaign activities, providing opportunities for the Business Development team to convert
Profile
  • Extensive experience implementing and working with marketing CRM and automation technology, ideally HubSpot.
  • Experience of working across the full digital marketing skill set
  • Experience of building and maintaining websites in HubSpot
  • Deep understanding and practical use of Google Analytics, Google Search Console and Google Data Studio to extract actionable insight and implement data driven improvements to digital marketing activity
  • Expert in SEM including SEO and PPC across multiple search engines
  • Establishing and measuring strategic and operational KPIs to ensure reporting of ROMI
  • Data management and PECR/ GDPR compliance
  • Video production and editing
  • Hosting and running webinars
Job OfferSalary circa £50,000Free lunchesPrivate health care and EAPSocial eventsUp to 8% pension match

Keyskills :
DigitalDigital MarketingIndustrial manufacturing

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