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Senior/Strategic Marketing Manager

ABCAM
Job LocationCambridge
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Senior/Strategic Marketing Manager Location: Cambridge, Cambridgeshire, CB2 0AXSalary: Competitive, DOEContract: Full Time, InterimAbout the Role:The Immuno-oncology Strategic Marketing Manager within the Research Area Team at Abcam is a key strategic role with both internal and external facing responsibilities. You will be part of a team of three, headed up by the Senior Director of Strategy andyou will have four main areas of responsibility:

  • Support the long-term development of the immuno-oncology portfolio through providing external insight to drive new product development both within established product lines and to incorporate new product types into the portfolio in the future, and ensurethe delivery of a successful go-to-market strategy for new products.
  • Determine the key strategic areas within the immuno-oncology field each annual cycle where marketing activities and messaging should be focused to deliver the defined revenue growth for the franchise, maximising cross research area and cross product typeopportunities.
  • Support the establishment of market leadership in immuno-oncology. You will be responsible for shaping and defining activities that will resonate with our immuno-oncology audience and developing bespoke, innovative approaches which highlight Abcams expertiseas solution providers.
  • Drive and maximise advocacy with key external experts through relationships and defined projects with both academic and industrial customers, including key opinion leaders who are influencing the immuno-oncology field. You will utilise your skills to developexcellent customer relationships through structured engagement plans to execute innovative approaches to ensure that both top external experts and emerging future leaders support our products and key initiatives
Collaborating and working in strong partnership across the Research Area, Product, Brand, Events, Growth Marketing, R&D, Business Development and Sales teams within the organisation, you will fully utilise inhouse expertise to develop exciting strategicmarketing programs to drive demand and lead generation supporting sales initiatives and business objectives to increase our brand perception and customer base through messaging that addresses researchers challenges and develops solution based campaigns, activitiesand associated materials that promote Abcams strengths and unique ability to support researchers in their discovery journeys in immuno-oncology.About the Research Area Management Team:Within the Marketing department at Abcam, we are building a team who are highly committed, enthusiastic, and ambitious, focused on collaborative working, innovation, and strategic thinking, and who thrive on the challenge of achieving stretching goals. Theteam works in a fast-paced environment where they take a solution first approach to problem solving and are very results focused, with a strong sense of accountability for achieving their goals. Whats more, they have a strong sense of fun and energy.About UsEver since 1998, when our founder, Jonathan Milner, started selling antibodies from the back of his bike, Abcam has aimed to help scientific researchers make breakthroughs faster. We now have offices and labs in the UK, the US, China and Japan, and as wecontinue to grow, we remain ambitious, driven by our customers success and their research needs.Its our goal to provide a world-standard in protein research tools, technical support and delivery. When you join Abcam, youll join a global business with the passion and the vision to become the most influential company, and, best-loved brand in lifesciences.Our culture is our key differentiator. We believe in empowering individuals, with responsibility given at an early stage. The working environment is fun and fast-paced, collaborative and outcome focused, with a strong customer focus. In addition to competitivesalaries, we can offer an attractive flexible benefits package which includes share options, a culture focused on well-being and opportunities for growth and development.Abcam is an Equal Opportunity Employer and makes all employment decisions without regard to age, national origin, race, ethnicity, religion, creed, gender, sexual orientation, disability, veteran status, or any other characteristic protected class.Inclusion & DiversityAbcam is an Equal Opportunity Employer and makes all employment decisions without regard to age, national origin, race, ethnicity, religion, creed, gender, sexual orientation, disability, veteran status, or any other characteristic protected by law.No agencies please.

Keyskills :
AnalyticsBrand ManagementMarketingScientificLife Science

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