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Senior Manager, Strategic Marketing (Cell Lines)

ABCAM
Job LocationCambridge
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Senior Manager, Strategic Marketing (Cell Lines)Location: Cambridge, Cambridgeshire, CB2 0AXSalary: Competitive, DOEContract: Full time, PermanentSenior Manager - About the role:As a Strategic Marketer, your role is to create and oversee the implementation of successful go-to-market strategies and campaigns to gain market share in key product groups and customer segments in this instance Abcam’s Cell Lines product group. This role sits within a new distinct strategic marketing function that will sit within the Customer Experience organisation at Abcam, working closely alongside Product Category Managers, Consumer Insights, Integrated Marketing, Digital, Sales, and Service teams.This role is ideal for someone who enjoys working in a dynamic growth environment with experience in launching and growing life science/biopharma businesses in terms of customer acquisition and retention. We are looking for a marketer who is customer-oriented, commercially-minded and able to work cross-functionally to develop long-range marketing plans and deploy agile execution.Senior Manager - Key responsibilities are:Strategic Planning

  • Customer Insights and Market Trends: Identify, document and communicate customer challenges, wants, needs, priorities and values to inform product offering and customer acquisition/retention/ messaging strategies versus the competition.
  • Go to Market Strategy: Develop a global marketing strategy for existing and new products (repositioning products in specific market segments or geographies if required) which maximises the business opportunity for Abcam in the short, mid and long term; work with Product and Sales leaders to formulate and agree annual revenue targets associated to your product category or customer segment.
  • Innovation/New Product Introduction: Create and execute new product introduction plans. Create the value propositions for innovations and new product introductions and validate them with key customers. Create sales collateral and deliver product value and positioning training for the sales team.
    • Marketing (Launch) Plan Execution
  • Work with internal marketing production teams or agencies to design and execute inspiring marketing campaigns that create customer value, revenue and growth for your product portfolio or customer segment focus
  • Test marketing concepts with target customer groups as necessary
  • Work closely with the cross-functional channel stakeholders to create and manage a calendar of marketing activities such as local advertising, promotions, webinars, conferences and thought-leader contributions that support and complement the marketing campaign;
  • Track and report the success of marketing campaigns using agreed KPI’s; track overall revenue attainment for your product or segment focus and amend plans as necessary to achieve revenue goals
  • Participate in quality reviews/customer complaints for your products and help to drive CAPA measures to resolve any issues in a timely manner.
  • Adhere to marketing budgets and brand guidelines
    • Sales Support
  • Provide a set of sales tools which help global sales teams to position and sell your product portfolio or to your segment focus;
  • Train the sales teams in how to use the sales tools, as appropriate;
  • Accompany sales personnel to visit customers on a regular basis;
  • Provide competitor information, with comprehensive sale arguments and tools to counter the competition;
  • Consistently champion your product portfolio or segment focus with the sales teams;
  • Support Sales by speaking to customers as requested.
    • Senior Manager - About youEducation, Training & Qualifications - Essential
  • Minimum BSc in biological sciences discipline; MSc/PhD preferred;
  • MBA or Marketing Qualification is a plus
    • Experience - work, research, voluntary, other - Essential
  • Previous marketing experience, ideally within a Life Sciences company;
  • Demonstrable experience in development and execution of strategic and tactical marketing plans;
  • Willingness to travel internationally up to 20%;
    • Specific skills & abilities - Essential
  • Commercially driven marketer and structured thinker
  • Strong customer and customer insight focus;
  • Excellent written and oral communication skills;
  • Excellent organisational/time-management skills with the ability to manage conflicting priorities and expectations;
  • Comfortable communicating with cross functional teams;
  • Proficient with data / data-driven
    • The Person
  • Adaptable and personable with a team player attitude.
  • Consistently delivers and follows through at pace.
  • Ability to synthesis information quickly and playback clearly.
  • Takes a hands-on approach, when needed.
  • Self-motivated.
  • Results oriented.
  • A fast learner.
  • Open and transparent.
  • Enjoys helping and coaching others.
  • Solution oriented.
    • Inclusion & Diversity Abcam is an Equal Opportunity Employer and makes all employment decisions without regard to age, national origin, race, ethnicity, religion, creed, gender, sexual orientation, disability, veteran status, or any other characteristic protected by law.If this sounds like you and you would like to be part of a fast paced, growing business, click on "APPLY" today!No Agencies please! Required skills
  • IaaS
  • PaaS
  • CI/CD
  • Cloud Platforms
  • API lifecycle

    • Keyskills :
    IaaS PaaS CI/CD Cloud Platfms API lifecycle

    APPLY NOW

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