PPC & Social Media Campaign Specialist

Job Description

Recruitment Hunters are recruiting for a PPC & Campaign Specialist for their large international client based in Cambridge. A keen Digital Marketing professional is required with 1+ years experience with PPC.. Role Overview: PPC This new PPC and Campaign Specialist will be a challenging position and you will be responsible for the day-to-day overview and optimisation of paid search and social media campaigns across this exciting international firms brands, in line with marketingand business objectives. The post holder will report to the Digital Marketing Manager and work closely with the Inside Sales Team & Marketing Team.Main Responsibilities: PPC & Social Media Campaign

• To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each brand

• To be responsible for the day-to-day creation, execution, and optimisation of all paid search campaigns in line with marketing and business objectives

• To create social media paid campaigns on designated channels such as: Facebook, Twitter, YouTube, Instagram etc.

• To use a variety of tools to compile and draw insight from both sector-specific and generic industry data in order to better understand user trends and behaviour and add context to the performance of each campaign

• To create nurturing interaction programmes / lead nurturing journeys to determine lead quality

• To measure the effectiveness of the campaigns and achieve increases across these campaigns in traffic and conversions and to ensure delivery against all other key performance indicators agreed with the Digital Marketing Manager

• To gather regular feedback from the Inside Sales Team on the lead quality and possible campaign improvements

• To manage budgets in line with strategy and ensure that monthly spend is on target

• To create weekly reporting on campaign performance

• To ensure your knowledge of the digital marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources

• To make informed brand advertising recommendations and create strategy documents

• To create lead nurturing campaigns (e.g., email, SMS etc.) using CRM data

• To work with multilingual campaigns where required

• To undertake other duties not specifically stated above, which from time to time are necessary for the effective performance of the business without altering the nature or level of responsibility involved.

Experience Required:- PPC Specialist Essential - Graduate Education

• Educated to degree level or equivalent work-based learning in Marketing role (Essential) **

• At least 1-2 years hands on experience of PPC (Google Certification or equivalent) (MUST ) **

• Proven experience with social media campaign management (MUST) **

PPC Experiences +

• A deep knowledge of Google AdWords: keyword research, ad copy creation, landing page optimisation,

• A/B testing, campaign building, remarketing, and reporting

• Experience with social media advertising

• An understanding of other digital marketing channels, i.e., SEO, video, affiliate marketing, email marketing etc.

Skills & Behaviours

• Experience of working with analytical software including Google Analytics.

• Experience with website optimisation and SEO tools.

• Clear, concise ability to communicate, both verbally and written.

• Excellent knowledge of MS Excel.

• Ability to produce high quality written reports.

• Able to take initiative and make recommendations based on data analysis

• Able to efficiently manage your workload

• Able to meet tight deadlines and remain calm under pressure

This is a full time Permanent PPC & Campaign Specialist position, which can be based in Cambridge, offer a salary of £25,000 - £30,000 DOE negotiable & excellent company benefits. This PPC role will be working on a hybrid basis - 2 DaysOffice, 3 days remote and the firm are within easy reach of the Cambridge train station.If this PPC & Campaign Specialist position sounds like you, then please forward your CV to Steve at Recruitment Hunters."Let us do the hunting...so you dont have to!"Recruitment Hunters is an independent recruitment agency based in Cambridgeshire who place permanent, contract & temporary staff into firms across East Anglia (Cambridgeshire, Suffolk & Norfolk) & West London. We focus on 4 main sectors from Commercial,Accountancy, Engineering to Technical. The types of roles we recruit for as follows: Administration, Accounts, Customer Service, Logistics, Credit Control, Ledger Clerks, Sales, Account Management, Management, IT, HR, Directors, Engineering, Accountants, Analysts,Insurance, Technical, Public Relations, Marketing, Design, Legal, Call Centre, Receptionists, Pas, Bi-Lingual, Field Sales, Graduates, Juniors, Mortgage Underwriters, Banking & everything in-between.PPC, SEO, Google Adwords, Google Analytics, Social Media, Social Media Campaign management, Graduate, Education, Degree, Higher Education, A/B, Google Ads, Landing Pages, Digital Marketing Manager, Digital, SEO, Google Adwords, Education, Website, Creative,PPC, Price-Per-Click, Agency, CRM, Analytics, Hubspot, Social Media, Marketing, Degree, Graduate, Cambridge, International, PPC, PPC, PPC, SEO, SEO, PPC..

Keyskills :
DigitalEducationHigher EducationPPCSEOSocial MediaWebsiteGoogle AdwordsGoogle AnalyticsLanding PagesDegreeGraduateDigital Marketing ManagerGoogle AdsA/BSocial Media Campaign management