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Paid Search Specialist

Recruitment Hunters
Job LocationCambridge
EducationNot Mentioned
Salary£33,000 per annum, inc benefits, OTE
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Recruitment Hunters are recruiting for a Digital Marketing professional - Paid Search Specialist for their International client based in Cambridge.As a member of the Digital Demand Generation team this role will help develop paid search and display strategies for specific target audiences and evaluating the effectiveness and efficiency of these campaigns with the goal of increasing conversion from leads to enrolments. As a Paid Search Specialist you will help building and optimising paid search and display campaigns to drive sustainable revenue growth.You will have a good background in B2C marketing and be up to date with the latest digital marketing advertising best practices and trends.This is a strategic position that has both impact and visibility within the Sales and Marketing team and across our organisation.Main Responsibilities: - Paid Search Specialist

  • Help plan and develop paid search and display campaigns.
  • Ensure that campaigns and assets are on-brand and considered as part of the wider Marketing strategy.
  • To help measure and analyse the effectiveness of paid search and display campaigns, as well as provide insights to take corrective action where needed to achieve set KPIs working closely with the Paid Search and Display Manager.
  • Assists in keyword research, ad creation, landing page optimisations, bid optimisations, etc. to optimise campaigns results, including CPA, ROAS, and acquisition.
  • To help manage budgets in line with strategy and ensure that monthly spend is on target.
  • Monitors Googles and Bings account activity (budget caps, impression share, quality score) to provide insight on creative copy improvements and optimise click-through and conversion rates.
  • Proactively develop, execute and analyse tests (ad copy, landing pages, audience targeting, bid strategies, etc.) that improve efficiencies and engage customers with value propositions aligned to their needs, while meeting and exceeding set KPIs in coordination with the Paid Search and Display Manager.
  • Support the Paid Search Manager in the planning, building and execution of campaigns s strategies across all our brands.
  • Help develop A/B testing of key digital assets to improve campaign performance.
  • Serve as the secondary point of contact across Paid Search and Display campaigns, identifying opportunities to improve performance and conversion.
  • Ensure knowledge of the digital marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources.
  • Help evaluate emerging technologies and/or beta opportunities for paid search and display that can enhance the performance of campaigns and provide joint recommendations for adoption and implementation with the Paid Search Manager.
  • Assist in ensuring that all paid search and display campaigns comply with current best practices in the industry and data protection and that the customer is always the focus of what we do.
    • Education/Skills Required; Paid Search Specialist
  • Graduate - BA/BS or equivalent working experience in Digital Marketing (Essential)
  • Google AdWords certification desired (Highly Desirable)
  • English proficiency, both written and verbal.
    • Experience Required; Paid Search Specialist
  • 2+ years directly overseeing and managing paid search and display strategy and budgets (Essential)
  • Experience with execution in Google Ads, Bing Ads and Google Search Ads 360 (Essential)
  • Good knowledge of Google Analytics and Google Tag Manager (Essential)
  • Proficiency using Data Studio, Supermetrics, Adobe Analytics, Domo, Tableau or other analytics tools.
  • Experience managing DSA in Google and/or Bing.
  • Experience includes campaign execution process and deployment, including the design of experiments (A/B testing), their construction, measurement and tracking.
  • Good understanding of bidding strategies & diminishing return analysis.
    • The Paid Search Specialist, is a permanent position based in Central Cambridge. Working Monday - Friday 09:00 - 17:30. The Salary will be paying £33,000 + 10% Bonus. Due to the current situation, this will start of to be home based and then in the future will be working from the Cambridge office.If this Paid Search Specialist position sounds like you, then please forward your CV to Steve at Recruitment Hunters"Let us do the hunting...so you dont have to!"Recruitment Hunters is an independent recruitment agency based in Cambridgeshire who place permanent & contract staff into firms across East Anglia (Cambridgeshire, Suffolk & Norfolk) & West London. We focus on 4 main sectors from Commercial, Accountancy, Engineering to Technical. The types of roles we recruit for as follows: Administration, Accounts, Customer Service, Logistics, Credit Control, Ledger Clerks, Sales, Account Management, Management, IT, HR, Directors, Engineering, Accountants, Analysts, Insurance, Technical, Public Relations, Marketing, Design, Legal, Call Centre, Receptionists, Pas, Bi-Lingual, Field Sales, Graduates, Juniors, Mortgage Underwriters, Banking & everything in-between.Paid Search, PPC, SERP, Google AD words, Bing Ads, Google Ads 360, Google Analytics, Google Tag Manager, PPC, Data Studio, Supermetrics, Adobe Analytics, Domo, Tableaur, analytics tools, Paid Search, , Home Based, A/B Testing, Digital Marketing, DS, Google AdWords, B2C, B2C Campaigns, Marketing, Digital, Graduate, Degree, Cambridge, Cambridgeshire, Education, Higher Education, PPC, "paid Search", Analytics, Digital Media, B2C, Sales & Marketing, International, Digital Landscape, Digital, Part Home/Office Working, paid search consultant, paid search specialist, paid search advisor, paid search executive, Recruitment Hunters. Required skills
  • Digital Marketing
  • PPC
  • DS
  • Google Analytics
  • Bing Ads
  • Home Based
  • A/B Testing
  • Paid Search
  • Google Tag Manager
  • Adobe Analytics
  • SERP
  • Domo
  • Supermetrics
  • Data Studio
  • Google AD words
  • Google Ads 360
  • Tableaur
  • analytics tools

    • Keyskills :
    Digital Marketing PPC DS Google Analytics Bing Ads Home Based A/B Testing Paid Search Google Tag Manager Adobe Analytics SERP Domo Supermetrics Data Studio Google AD wds Google Ads 360 Tableaur analytics tools

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