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Marketing Manager

Duval Associates Ltd
Job LocationCambridge
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time Work from home

Job Description

Marketing Manager - Wonderful modern sustainable, environmentally motivated company and role with a bunch of intelligent, fun energetic people!A hybrid or remote role with HQ near Cambridge - a company born from co-founders with a passion A hands-on marketing role with a great balance of strategy and day to day do-er stuff with 1 very keen person to manage! Growth could be superb and all for a wonderful cause and the official title is Head of marketing - Reporting to a co-founder and Head of Product.Negotiable salary with 33 days holiday and a fantastic, motivated cause - sector - fast paced - 16 people start up going from strength to strength!A role for someone on the up - happy to much in but motivated to strategically grow, recruit, live and breathe the growth, solution, and progression! Fantastic opportunity for an experienced marketing professional to join a growing business focused on sustainability and reaching net zero through geospatial data and tools.The client: Applying data engineering and data science to problems in the energy sector. Focussing on building valuable datasets and web-based tools for analysis and decision making. Our customers are energy utilities, large corporate energy users, and local governments.Selling both energy related data products and software analytics.A young, stable and growing company with excellent opportunities for rapid career progression.Culture: Strong delegated decision making, as such team members are what makes them successful. The commercial team is currently small, with two FTEs in addition to the co-founders; the new Head of Marketing will likely have the opportunity to recruit more team members in their first year.MAIN RESPONSIBILITIES

  • Developing and overseeing strategic & tactical marketing plans, both digital & traditional, to evolve and push company exposure
  • Managing all day-to-day marketing activities, which will include:
Event Management - organising a company presence at virtual & in-person events, including arranging a booth and speaking opportunity Regular webinars - organising and promoting webinars to ensure we get a large number of qualified attendees Managing our blog and social media output - posting items, aiming to maximise visibility and impact to our target audiences Content - driving thought leadership by drafting some content and editing content written by others within the team Budget - responsible for planning and adhering to Marketing Budget allowance. Website - recommendations as to how the structure and content should change to attract interest from relevant visitors and push them through the funnel, including making simple changes yourself Partners - working with partner organisations to promote joint activities Channel Marketing - working with a commercial sales team to create preferred partner relationships for resell opportunities and developing partner agreements. Managing press releases and other PR activity Working with third parties to syndicate or publish our content
  • Critically - tying all the above into coherent marketing campaigns and workflows over several months
  • AND tracking the success of all activities, ensuring we have a good handle on the relevant metrics to demonstrate good return on marketing investment
SKILLS & EXPERIENCE
  • You will have at least three years experience in marketing in a technology company
  • You will have experience in a very small team
  • You will have good understanding of modern marketing approaches, tools and metric analysis
  • You will have excellent written skills
  • You will have experience helping craft the marketing plan and delivering it
  • You will be comfortable working from home, working with your teammates primarily through video calls and collaboration technology
  • You will have decent experience with a large subset of the following: Google suite, Microsoft, Hubspot, Confluence, Jira, Google Analytics, and Adobe suite.
Please speak to Jess or Jasmine for more insight and company information!

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