Digital Marketing Executive 12mth FTC

Job Description

Greene King is the countrys leading pub company and Brewer, first established in 1799. Here its not just pints that we want you to pour, we want people who can share our purpose and Pour Happiness into Lives. We are on a transformational journey for bothcustomers and colleagues which will make us the pride of British hospitality. With over 40,000 people working across our 1,600 pubs, our breweries and two support centres, a career here has no limits.Digital Marketing Executive 12mth FTCAs Digital Marketing Executive, you will support our hotels with implementation of our digital marketing plans that support operations to maximise sales and room revenue, profit and grow market share in the sector.You will be expected to support the delivery of the digital marketing plan with the goal of delivering a compelling hotel offer as specified by the Marketing Manager and Marketing Controller.Key job role areas

• Website Revenue Reporting & Management
• Digital Marketing Activity
• Digital Agency Management

This is a hybrid role. You will work 1 day a week in our Burton office, 2 -3 days a week from home and 1-2 days in a Greene King pub or hotel with the rest of the team.This role is a fixed term contract, however our marketing and digital teams are growing and whilst not guaranteed, there is the potential for permanent opportunities in the future.Key Responsibilities Work alongside the Marketing Manager to deliver effective all-round digital marketing activity and to support the delivery of projects and promotional activities within efficient timelines, and evaluate key learnings and performance reportingAct as an ambassador for the brand, understanding the hotel Guest, their behaviour and key market trends is paramount and ensuring all digital marketing communications and channels adhere to Brand guidelines Work with internal and external colleagues such as marketing/digital agencies and support teams to develop plans in line with Brand objectives. Ensure agencies help deliver online marketing campaigns mainly PPC, Social Media, Display and TripAdvisor campaignseffectively. You will need to work with these teams to manage and monitor timings effectively and ensure key deadlines are communicated and that projects and activity are executed to plan as required. Explore other opportunities that return results withinthe set KPIs Generate weekly and monthly sales reports to the Hotel Revenue and Marketing teams which includes sales versus targets, website conversion rates and channel attribution stats Manage/grow and develop the Greene King Hotels social media channels. Manage an external social media agency to deliver continued growth of our community management Work closely with the Hotel Revenue team under the guidance of the Marketing Manager to deliver the promotions and investments plan online Work with the internal website teams to improve CRO and demonstrate continuous development and growth including improved user experience Develop the digital footprint for Greene King Hotels including acquiring new opportunities with third party websitesAbout You Experience in a client-side Digital Marketing Exec role. Experience managing marketing agencies. Excellent understanding of digital marketing concepts and best practices Knowledge of web analytics tools (e.g. Google Analytics) Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM A passion for the Hotel and Hospitality industry Good communicator with ability to engage the business Forward thinking with strong planning & process skills Analytical ability to identify key issues and opportunitiesCorporate Social ResponsibilityWe also want to be a positive force for good, having a social purpose that threads through every part of our business, whether it be through caring for the planet, caring for our communities through our hugely successful partnership with Macmillan (raisingover 10 million pounds!) or caring for our people, creating life opportunities for all through innovative social mobility programmes. We are on an incredible journey and our goal is to be the pride of British hospitality.Inclusion and DiversityAt Greene King were setting the bar for Inclusion & Diversity. We are on a journey towards Everyday Inclusion where everyone feels welcome, can thrive and truly belong. With external commitments like the Valuable 500, If Not Now, When and our Calling Timeon Racism manifesto, our community partnerships and the support of our 4 internal Employee Led Inclusion Groups we have a clear plan based on education, awareness and activity thats already making an impact. We value the diversity of our people and are workingto increase this, by joining us on this journey you can