Marketing Analytics Manager

Job Description

At Pure, were revolutionising urban travel with a category-leading brand, differentiated products and services that our riders love. Were here to tackle some of Earths biggest issues and create a meaningful change for individuals and the wider world.Each one of our ingenious, electric vehicles - from e-scooters to e-bikes - is designed to reduce pollution, travel time, congestion and expensive fares in cities across the globe. We put our riders needs first in everything we do. We have two-way conversationson and offline, we listen, understand, and help people find the right product, so they can enjoy their ride, every time.For us, success is a group effort. It relies on having the most talented people in our teams. Individuals who thrive on innovation, boldness and treating our people and planet with respect so we can achieve our mission to make short distance travel sustainable,smarter and better.About the roleThe EU Analytics Manager is responsible for designing a data strategy that encompasses all areas of data and insight that will lay the foundation for our success in Europe, including processes, data reporting and strategy development going forward. You willbe responsible for ensuring insights are visible and delivered in a timely way to key stakeholdersto drive informed decision making.Responsibilities and Duties

• Work closely with the International Senior Marketing Manager and other stakeholders across marketing, trading and merchandising, to determine analysis and data requirements
• Conducting a full review of available data sources including:
• Existing data sources
• Storage locations and format
• Data quality and alignment to KPIs
• Data and reporting processes
• Understanding data and providing both ad-hoc and regular reporting analysis from our primary web analytics tools, Google Analytics, Shopify
• Confirming KPIs and metrics that report strategy performance and support business objectives
• Reporting on and offering insight into business split (A/B) testing, enhancements to sales funnel and other site changes, taking ownership of tracking quality across website(s), ensuring consistent tracking, analysis and reporting of core website KPIs
• Mining customer journey data to help us better understand where and how we can better target and market to the customer in their journey
• Managing, segmenting and mining data to support CRM based on behaviour and customer trends
• Conducting analysis to detect trends and anomalies, deliver competitive insights into marketing and business strategy
• Taking responsibility for BAU tagging through Google Tag Manager and supporting with the user testing process, primarily run by the Product and UX teams
• Reviewing gaps and develop plan to remedy or escalate detections which give cause for concern
• Participating in forums, meetings or events to interpret data and support decision making

Qualifications & Experience

• Proactive, self-starting attitude
• Experience in specialist eCommerce reporting tools, such as Google Analytics.
• Experience in and be able to develop an initial data strategy
• Experience in working across multiple and varied sources of data
• Demonstrated knowledge of data structure, data systems/tools and related software and data management policies and practices (Google Analytics, PowerBI, AB testing, user testing etc)
• Experience of the EU market will be advantageous
• Creative in their approach to data presentation so people engage, easily understand and are inspired by data
• Strategic in their thinking - proactive in mining the data for new and interesting insights that allow the business to be competitive
• Experience of running segmentation analysis on exiting data to better understand our customers to create matched samples to be more targeted in paid
• The ability to work at speed in a fast turnaround environment, without sacrificing quality of content

• Be comfortable juggling multiple projects simultaneously
• You need to be an enthusiastic and dynamic yet collaborative team player with a high degree of integrity and personal responsibility

Why work at Pure ElectricOur offices in Wapping Wharf are a great space for us to connect and collaborate across our Pure team. By balancing time in the office and working from home, we give you the flexibility to succeed at work and in your home life too.This is an exciting time to be part of a fast-growing start-up business with an ambitious future - at Pure, we want to be the company that gives every person in an urban area the choice of a smart form of travel.We are always learning and, developing so were looking for people with curious minds and a drive to expand their horizons to help us solve problems and grow our business. In return, well invest in you, helping you take the next steps in your career andequipping you to stretch yourself and achieve your ambitions.Our benefits include:

• Competitive salary
• Annual company bonus
• 25 days holiday + Bank Holidays
• Pension contribution and life assurance
• Opportunities for personal growth and development
• Employee discount on our products

At Pure, we celebrate difference, we support it, and we thrive on it. Diversity benefits our colleagues, our products, and our customers. We are proud to be an equal opportunity workplace and our hiring decisions are based on qualifications, merit, and businessneed. If you need any adjustments made to the hiring process so you can do your best, please let us know and we will be happy to help with this.We review CVs as we receive them and interview as soon as we have applications that look like a good match (usually within a couple of weeks). We dont use closing dates so please apply as soon as possible to avoid missing out on this role.

Keyskills :
AnalyticalDigital MarketingEcommerceMarketing AnalyticsGoogle Analytics