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Digital Trade Activation Executive

Michael Page Marketing
Job LocationBristol
EducationNot Mentioned
SalarySalary negotiable
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract , full-time

Job Description

For this Digital Trade Activation Executive, it will involve driving the implementation and development of a significant program of trade activation initiatives through all trade channels, with the majority of tools being digital rather than physical inform.Client DetailsAn inclusive, innovative global business based in Bristol, that specialises in FMCG. Customers are a real focal point and at the centre of everything this company does.Description

  • Planning of the detailed activities required to implement the brand initiative plan and activation tools. This includes setting and reviewing of campaign objectives, target consumer, trade segments, and audiences to drive the relevant brand or trade campaign.
  • Localise and adapt key visuals into compelling retailer relevant messaging
  • Develop, drive and prepare relevant brand building materials that engage our field teams and customers. Leverage existing tools such as gamification, vouchers, trade press, wholesale media packs, digital tools, as well as innovate to develop new tools tobuild our brands.
  • Leverage all trade activation mechanics and tools under the ignite platform including web content, push notifications, emails and SMS.
  • Responsible for the recording and monitoring of all ignite data and giving insights on objective performance. Inclusive of reporting and circulating the share impact of trade activation incentives.
  • Responsible for day to day management of the ignite platform and developing of new and engaging tools that drive sales out and commercial objectives for the Market
  • Liaise with internal stakeholders to ensure the sales cycle implementation and ignite objectives are aligned - think proactively.
  • Liaise with external agencies to ensure timely delivery of all materials on both ignite and any physical items in the field.
  • Organising and coordinating of events as and when required.
ProfileFor this Digital Trade Activation Executive role, you will need the following:
  • Previous Brand, Research or Trade Marketing experience.
  • Experience working with data and strong Excel experience - intermediary level
  • Good IT skills, knowledge of internal CRM platforms (Salesforce, UKR etc).
  • Previous experience within or demonstrable knowledge of working in an FMCG environment.
  • Understanding of salesforce processes
  • Good understanding of customer service processes
  • Understanding of managing agency relationships
  • Strong analytical skills
  • Highly commercial and numerate.
  • Creative and innovative thinker
  • Ability to think laterally - to deliver ideas and initiatives, and contribute to discussion.
Job Offer
  • Competitive Salary
  • Bonus Scheme
  • Pension Scheme
  • 25 day holiday (with 4 days additional to cover the Christmas period)

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