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| Job Location | Bristol |
| Education | Not Mentioned |
| Salary | 30,000 - 45,000 per annum |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| Job Type | Permanent, full-time or part-time |
CRM ManagerBristolSalary £30 - £45K plus excellent benefits including health insurance and flexible working policyAre you an experienced CRM Manager looking for your next challengeWe have a brilliant opportunity to join our client, an award-winning international software company at an exciting time of growth.This new role in the UK marketing team will focus on optimsing, testing and creating new online insight-led campaigns.Working with CRM leads globally, you will be contributing to the Group email best practice and collaborating on the strategic approach,whilst running your own campaigns.Main Responsibilities:Lead generation and nurturing to deliver quality inbound leads: create, test and manage email automation and bulk emails to drive leads through the sales funnelRespond to, qualify and allocate inbound web inquiries based upon specific lead qualification criteriaCreate and maintain an email marketing calendar across the businessWork closely with the marketing and sales teams to ensure a smooth transition of information and feedback about lead qualityWork with the Global team to share and feed into global best practice and strategic approachDevelopKPIs, dashboards, and processes that measure, refine, and continuously improve lead quality, velocity, and conversion ratesConduct regular database health checks and implement cleansing and augmentation processesHelp maintain excellent marketing data, ensuring that it is up to date and segmented in the CRMEnsure and maintain robust GDPR complianceSkills and qualifications required:3+ years proven experience as CRM Manager in-house or agency-side (must have B2B experience)Advanced knowledge of the capabilities and potential of CRM systemsDemonstrable experience in driving results, ideally using A/B testingAnalytically minded with a creative approach when it comes to driving innovation and trying new approachesThis role requires a level of autonomy, pro-activity and expertise which would suit an ambitious professional with a few years of experience looking to take their career to the next level and grow with the company.
Keyskills :
CampaignsCRMLead GenerationB2B MarketingCRM databases