Senior Manager, Demand Generation

Job Description

Its fun to work in a company where people truly BELIEVE in what theyre doing!Were committed to bringing passion and customer focus to the business.Position Summary:You will be working at the intersection of Sales and Marketing, blending art and science, to attract prospective buyers and enable sales success across several global regions within a fast-growing, dynamic organisation that has been helping businesses operateethically for over 30 years.The Senior Manager, Demand Generation for EMEA will oversee the creation of the demand generation strategy and drive execution to deliver revenue. You are skilled in all the many demand generation disciplines, such as integrated campaigns, response-orientedcopy, CTAs, lead nurturing, lead scoring, landing page design, A/B testing, attribution, forms optimisation, etc. and will own the associated metrics. The successful candidate will have the opportunity to grow and shape the marketing function in EMEA, whileworking closely with the international sales and telemarketing teams.We Offer You:

• Inspiring Culture. Invested teammates, belonging groups, and a socially determined culture
• Meaningful Work. Innovative products and solutions with real life impact for people and organisations
• Career Growth. Stellar training, mentorship, and an unwavering commitment to your growth and success
• Life Flexibility. To care for you, your loved ones and your community
• Industry Leadership. A highly reputable, fast growing and consistently profitable organisation
• Real Rewards. Competitive and transparent pay practices, wellbeing programs and benefits with choice

What You Will Do:

• Strategically define, plan and deliver innovative, results-driven international campaign plans that use best-of-breed, modern marketing concepts and tools
• Lead overall integrated campaign strategy execution and planning, outlining key regional marketing themes, messages and offers for promotional and thought leadership campaigns
• Manage, report on and define KPIs that are meaningful and measurable, owning quarterly demand generation goals (net new leads created, MQL, opportunities, etc.) and ensuring exceptional ROI
• Work cross functionally with other teams and team members to help guide the portfolio of marketing channels including regional websites, content marketing, database marketing, email nurturing, paid advertising, content syndication, SEO, social media, blogs,events and webinars, and defining new channels to market
• Drive alignment between sales, territory development and marketing teams in Europe with headquarters marketing to ensure the latest content and messaging is being used and adapted to maximise pipeline
• Measure, track and continually assess campaign and programme performance at a regional level and make recommendations to increase campaign effectiveness and investment in time
• Oversee technical aspects of key marketing systems to generate, distribute and report on leads

What You Will Need:

• A Bachelors degree in business, marketing, economics or related fields
• 5+ years creating and executing international demand generation campaigns; ideally for a software or technology company
• 2+ years advance experience with Marketo and Salesforce (Marketo certification a plus); strong grasp of sales and marketing technologies, including Marketing Automation tools and CRM systems
• Strong experience and expertise in digital marketing, including email and database marketing, search marketing, online advertising and defining other channels
• A passion for delivering exceptional customer value in everything you do, enabling you to see the bigger picture while executing multiple projects simultaneously in a fast-paced environment; strong organising and prioritising skills are a must
• Strong analytical and quantitative skills with an aptitude for analysing and translating data into actionable changes
• A mindset for optimisation and testing, with a track record of constantly improving marketing programmes and testing new ways of executing to deliver meaningful results
• The ability to collaborate with people across a variety of levels with diverse backgrounds and have the confidence to make informed decisions and act on them

NAVEX is an equal opportunity employer, including disability/vets.If you like wild growth and working with happy, enthusiastic over-achievers, youll enjoy your career with us!

Keyskills :
Lead GenerationDemand GenerationMarketo