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Job Location | Brentford |
Education | Not Mentioned |
Salary | Not Mentioned |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Contract, full-time |
Passionate about pets Petplan are looking for a talented individual who really cares about pets, to channel their enthusiasm into a challenging partner-facing role within some of Petplans core intermediary channels (veterinary, charity, breeder, microchip and retail). The Marketing Executive will support and lead marketing activity to support introduction of pet owners to Petplan, while supporting the development and evolution of the products and services we offer our partners. Key objectives include:* Consistently review and enhance the B2B customer journey with our channel partners to ensure optimisation and that Petplan maintains their status as market leader * Lead the development of B2B propositions, working closely with the wider Petplan, and Allianz business e.g. IT and claims as well as external agencies * Manage and implement B2B marketing campaigns for the whole partner channel including reward, incentive and engagement * Lead and support projects of a technical nature which includes scoping, project management, implementation and analysis * Proactively monitor key moves within the wider market and identify means to counter/exploit * Working closely with Field Sales team to understand and monitor key issues within channels * Campaign management and implementation of B2B and B2C marketing activity considering the full marketing mix, utilising promotional tactics from across the range including: Digital, social, PR, events, direct mail and advertising* Work closely with Account Managers to monitor key partner performance, ensuring analysis, monitoring and enhancement of campaign activitySkills and Experience:What we are looking for:* Graduate who possesses or is keen to study towards a CIM or marketing qualification* You have previous B2B and B2C marketing experience, as well as working in a partner or client facing role* Knowledge of working with marketing agencies is an advantage, as is working with financial regulations* You will have excellent written and verbal communication, project management and organisational skills, be a proven multi-tasker with a strong attention to detail and a good working knowledge of MS packages essential* As this role is constantly changing you need to be flexible in your approach and be able to deal with many different demands and deadlines, often under pressure* You will possess excellent numerical skills with a strong ability to understand and interpret data in order to commentate on performance to our key commercial partners and internal stakeholders* Strong communication and relationship-building skills, with the proven ability building rapport with key stakeholders in a partner or client facing environment* Must be proactive, with the ability to either work effectively in a team or independently own and manage projects to drive performance Required skills
Keyskills :
What we are looking f:* Graduate who possesses is keen to s