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Global Marketing Director, BLENREP

GSK
Job LocationBrentford
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Site Name: UK - London - Brentford, USA - Massachusetts - Waltham, USA - Pennsylvania - Upper ProvidencePosted Date: Oct 5 2020Being part of Oncology at GSK is being part of something special. The focus of the organization couldn’t be clearer – we are fueled by a personal passion to give our patients and our customers MORE. More of ourselves, more to fight for and more moments that matter! Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to REDEFINE EXPECTATIONS in cancer care.Are you an experienced commercial leader looking to be part of our innovative, dynamic, and growing Oncology franchiseGSK is looking for a Global Marketing Director (GMD) to serve as the global commercial HCP and/or patient marketing lead, responsible for the development and implementation of key commercial strategies and initiatives for GSK’s transformational lead asset, BLENREP (belantamab mafodotin)in Multiple Myeloma (MM), an antibody-drug conjugate directed against B-Cell Maturation Antigen (BCMA), a very specific marker of Myeloma cells. You will have cross-functional leadership responsibility to drive decision making and performance of the team involved in HCP stakeholder related commercial initiatives (stakeholders include: diverse community and academic oncologists, nurse practitioners, infusion clinic support, office specialists, ophthalmologists and patients). You will be responsible for collaborating with multiple functional groups, including but not limited to Sales, Insight& Analytics, Multi-channel Marketing, Advocacy, Communications, Medical Affairs, and other critical functionsat a global, regional and local operating company (LOC) level.This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

  • Lead the HCP and/or patient marketing efforts to support the launch performance of BLENREP (belantamab mafodotin)in the Oncology franchise
  • Play a key leadership role in the development of the global commercial plan, including identification of key issues and opportunities, strategies and critical success factors, tactical initiatives, and advertising and promotional activity budget allocation
  • Define and facilitate development of the HCP and/or patient strategy, including value story refinement, customer segmentation, brand positioning, message development, in-office support strategy, and value-added services – as well as tactics for implementation
  • Partner cross-functionally in developing the HCP and/or patient strategy to ensure aligned objectives and implementation across all functions
  • Manage advertising agency partner and other vendor relationships to ensure timely and proper execution of objectives
  • Support the development and management of the commercial marketing budget, and evaluate commercial performance against budget to ensure a cost effective allocation of resources and appropriate management reporting
  • Contribute to a culture of “One Team”, driving organizational continuity and alignment across local operating companies (LOCs) and the Oncology franchise in a rapid-paced and agile way
    • Why youBasic Qualifications: We are looking for professionals with these required skills to achieve our goals:
  • Bachelor’s degree in business, marketing, or science
  • Previous pharmaceutical experience to include roles in marketing or commercial operations preferably on a Global team
  • Recent and relevant Oncology marketing experience
  • Experience in a leadership role within a multi-functional commercial organization
    • Preferred Qualifications: If you have the following characteristics, it would be a plus:
  • MBA and/or advance marketing or science degree or equivalent
  • Well-versed in core marketing principles and able to conceptualize and articulate a vision for the brand that energizes our internal and external customers
  • Track record and strong knowledge of market issues and opportunities, and developing / implementing successful and creative marketing campaigns
  • Considerable knowledge of marketing products or services
  • Incisive analytical and strategic skills
  • Strong communication (written and oral) skills
  • Experience in international marketing (non-U.S.) within a complex, global commercial pharmaceutical or biotechnology organization
  • Launch experience in Oncology
  • Oncology product commercialization experience
  • Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels within a matrix environment
  • Strong oral and written communication skills; track record of effective presentations, delivering cohesive messages to external and internal customers, including executive leadership
  • Demonstrated strategic thinking and tangible experience in product positioning and messaging
    • Why GSK Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
  • Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk
  • Managing individual and team performance.
  • Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.Implementing change initiatives and leading change. Sustaining energy and well-being, building resilience in teams.

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