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Congress Strategy Director

GSK
Job LocationBrentford
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Site Name: UK - London - BrentfordPosted Date: Sep 28 2020The Global Specialty & Primary Care Therapy Areas combines GSK’s 50 years of respiratory experience and success, with the strategic priority of creating a specialty portfolio of medicines with a focus on immunology for the treatment of a range of chronic and acute conditions.The formation of the Global Specialty & Primary Care Therapy Areas (S&PC TAs) is the next step to simplify and align the GSK global commercial organisation and operating model. The Therapy Areas will be a cornerstone of the Pharma business, by establishing and building a strong commercial portfolio in new and existing therapy areas.The Global Specialty & Primary Care Therapy Areas’ focus is three-fold: to deliver the business with great plans, launch excellence and focused implementation; to drive the science to ensure leadership and data driven value; and to develop the pipeline with first and/or best to market molecules. All our activities will support our global to local approach including:

  • Focusing on sales growth to grow our core business profitably and establish our priority brands.
  • Accelerating our pipeline by refining our key assets and with focused acceleration on immuno-inflammation.
  • Building for our future by following the science in our early stage pipeline.
  • What will enable us to do this is our people, our culture and our operating model.
    • As Global Congress Strategy Director, you will be required to successfully develop and deliver GSK’s commercial presence at external medical congresses to support brand/asset, disease, business and company priorities. This is a key role, working in close collaboration and partnership between the commercial and medical teams, with a common purpose to deliver the overall congress strategy for the Global S&PC TAs. You will provide strategic thought leadership and be the execution link between the S&PC TAs / key global business unit teams and the external events, based on your deep expertise in the congress area. Through strong partnerships with the S&PC TAs and global business units, you will deliver on strategic priorities through one of the most high-profile channels of interactions with customers. Success will be the delivery of the S&PC TAs’ congress strategic plan whether in ‘live’, or virtual environments with positive feedback given by internal/external customers and partners.This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
  • In conjunction with the Medical External Engagement Director, co-chairs the congress steering group (or equivalent) to lead on defining, planning and implementing the TA congress strategy and plans for individual congresses to meet business objectives
  • Includes providing guidance and recommendations of the role congresses can play to achieving strategic objectives and customer engagement
  • Tracks, influences, recommends and challenges appropriate spend of budgets for commercial on congresses within S&PC TA / global business unit team (based on expertise) and facilitates corresponding agreement on milestones and deliverables for each congress to achieve optimal congress presence
  • Establishes and manages effective relationships with external professional societies and negotiates the best arrangements
  • Works with brand/asset teams to co-create and develop the strategic plan for major congresses including determining any above brand/asset activities required. This includes working with external agencies, internal commercial and medical teams, local teams, following the appropriate approval processes from medical and compliance.
  • Ensures a high-quality customer experience is defined before, during and after the major congresses to demonstrate GSK leadership and strong position within the therapy areas.
  • Provides thought leadership in defining and executing congress plans that take place in a range of settings, i.e. congresses held in person/face-to-face, virtually and/or a mixture of the two.
  • Leads on the planning, development and execution of global events working in partnership with brand/asset leads which are in line with all compliance, SOPs (including Scientific Engagement), GSK standards and Local Operating Company standards and identifies / works to resolve any specific challenges / issues with plans (e.g. activities outside EFPIA and GSK Scientific Engagement principles)
  • Project manages GSK’s presence at international congresses to ensure successful on-site delivery by collaborating with a variety of business partners and stakeholders (including GSK Pharma, GSK LOCs, Meetings CoE, etc.)
  • Acts as the recognised expert to GSK stakeholders involved in congress activities and leads on a range of activities in conjunction with brand/asset leads including – booth design and implementation of GSK collateral, housing, registration, logistics, organisation of pre-congress briefings and other congress meetings, internal communications, reporting TOVs to US HCOs, necessary due diligence on third parties, After Action Review post congress, etc.
  • Manages the relationship with i) third party vendors and agencies to ensure all necessary contracts are negotiated and in place, they are compliant with the relevant code of practice requirements, and they deliver at or above expectations at events; ii) Congress Organisers and Scientific Associations so that GSK is best positioned for sponsorship and attendance (this includes endorsement of the GSK ways of working, i.e. HCP engagement, etc.)
  • Acts as trusted business partner for Global Pharma S&PC and drives continuous improvement by introducing innovative ideas and identifying better ways to creatively streamline events and congresses (especially under budget constraints) and align congresses as part of the broader multi-channel strategy
  • Ensures master files are maintained, congress measurements / metrics are completed, and documentation is collected for the quarterly compliance reporting reviews, and keeps stakeholders updated on procedures to ensure congresses are delivered in an ethical and compliant manner
  • Leads ad-hoc Global Therapy Area priority projects as required and agreed by the leadership team and line manager via objectives year on year
    • APPLICATION CLOSING DATE – 11th October 2020Please take a copy of the Job Description, as this will not be available post closure of the advert. When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The in

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