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Digital Marketing Executive - Manager

Job LocationBradford
EducationNot Mentioned
Salary25,000 - 35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time Work from home

Job Description

Digital Marketing Executive - Manager (SEO or PPC background)Location: BradfordJob type: Full time, permanentSalary: £25,000 - £35,000 per annumThe RoleReporting to the Head of Digital, youll be a key member of our clients ccommerce team helping to deliver web insight and putting their multi-channel marketing strategy into action.Fast-moving and insight-driven, youll be helping them crunch the numbers to spot their next acquisition success and keeping their website optimised for search engines and conversion rate.Our client is looking for someone with experience and training in PPC or SEO or a good cross channel mix as we will match the duties and responsibilities to fit you.The job role and responsibilities can be flexiblethey just want to manage their marketing mix the best they can. You could be an SEO Executive looking to broaden your channel exposure or a PPC Manager ready for that client-side Digital Marketing Managerjobtheir flexible approach with agency support and in-house experience means theyve got space for you to be responsible for what fits you best.Due to the potential breadth of candidates, salary will be subject to experience.A bit about our clientA much-loved brand that has been trusted by equestrians since the 1870s, our client is a one-stop-shop for horse owners. Not just a horse rug and riding hat retailer, they are home to the fast-growing One Club which gives members access to affordable horseinsurance and amazing rewards.Their friendly office has on-site parking and is just a few minutes off the M62 in Bradford. Theyre currently working hybrid with 3 days in the office.Responsibilities

  • Data manipulation and insight to support reporting on successes. Spreadsheet and Analytics champion!
  • Helping to implement their promotional plans across the website and digital channels.
  • Keeping their channels up to date with promotions and product launches to power their campaigns.
  • Refreshing their online product catalogue and publishing new lines online. Responsibility of CMS and Magento.
  • Developing on-site content with SEO and the customer in mind - spotting where they can improve the customer journey as you go and providing SEO insight to the wider team.
  • Ad-hoc research to support the ecommerce strategy and help spot competitive advantages.
Key Skills and Experience
  • A background in digital marketing a must. A background in ecommerce even better
  • Someone tech-savvy that feels comfortable getting to grips with a CMS and editing a <a href> or a AB testing their latest ad copy
  • Experience with Google Merchant Center, Google Search Console or GoogleAds and Google Analytics
  • If a SEO-er: Content Strategy, Site Audits, Keyword Planning and Analytics Management
  • If a PPC-er: PPC Ad Management, Paid Social Campaign Management and Analytics Management
  • MS Office proficient and an Excel dynamo
  • A team player ready to contribute in a fast-moving, friendly SME
  • Strong organisation skills: self-directed & capable of working effectively in a fast paced, exciting environment while juggling multiple projects
  • A great communicator, both written and verbal.
INDJOB

Keyskills :
Marketing

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