Digital Content Creator

Job Description

A fantastic Opportunity to join a newly formed Bradford Children & Families Trust as a Digital Communications Creator.Client DetailsBradford has set up a new Children and Families Trust. The Trust is commissioned by Bradford Council to deliver a wide range of services for children, families and young people on their behalf. The Trust is accountable for determining how outcomes of theseservices are achieved and for the day-to-day running of commissioned childrens services.This is an important opportunity to renew our approach to delivering the support that Bradfords children, young people and families in need, by renewing services and creating a new organisation. They are bringing the mindset, dynamism and energy of a start-uptogether with the national expertise and determination of the Trusts Board, senior leadership and our colleagues practical experiences of providing childrens services in Bradford.As a new organisation, Bradford Children and Families Trust is establishing our own purpose, vision, and outcomes for what we aim to achieve.Their vision: For all children and young people in Bradford to be safe and able to realise their full potential.Their purpose: To provide high-quality services with partners that help safeguard, support and promote the welfare of children, young people and families across the Bradford District.They will achieve this through continuous improvements in our services and positive collaboration with their staff, their partner organisations, putting children, young people and their families at the heart of all that they do.DescriptionThis function ensures that the Trust can operate as an independent organisation, supporting the delivery of the Trusts vision for the children, young people and families of Bradford. It also brings together key functions that can facilitate change and improvementacross the Trust including communications, compliance and the Project Management Office team.The responsibilities will consist of, but not be limited to the following:

• Develop the Trusts digital marketing and communication channels, holding responsibility for the content plan, working to deliver and feeding recommendations into communication and content strategy.
• Content creation and promotion through social media, email campaigns, and other channels to increase reach and engagement with the public.
• Create engaging, user-centric content that is considered and appropriate within this setting, enabling access to service and clear signposting to other support to manage demand.
• Conduct user research and usability testing to inform content.
• Ensure content and designs meet web accessibility standards and government guidelines.
• Continuously analyse user feedback, metrics, and analytics to improve content.
• Develop and maintain collaborative working relationships with all colleagues, stakeholders and with end users
• Write, coordinate, proofread and publish content for the website and intranet
• Monitor web and social media analytics data to track user engagement, identify trends, and make data-driven decisions to optimise content performance.
• Ensure all digital content adheres to brand guidelines, tone of voice, and messaging for consistent representation of our organisation.
• Stay up-to-date with industry trends, web design best practices, and emerging technologies to continuously enhance our digital offerings.

Profile

• Demonstrate understanding of the Trusts unique challenges, communication needs, and diverse audience demographics.
• Experience within a similar role, possibly within the public sector.
• Understands various communication channels including social media.
• Proficiency in content management systems (CMS), strong knowledge of HTML and Search Engine Optimisation.
• Demonstrated ability to create visually compelling content using Adobe Creative Suite (Photoshop, Illustrator, etc.).
• Excellent written and verbal communication skills with meticulous attention to detail.
• Analytical mindset to interpret web analytics data and drive content strategy improvements.

Job Offer- Basic Salary up to £40,000- 25 days annual leave (plus bank holidays) rising to 32 days annual leave with length of service- 37 hours per week Monday - Friday- West Yorkshire Pension Scheme - 17.1% employer contribution- Cycle to work scheme- Hybrid working options are available

Keyskills :
CommunicationsDigitalDigital MarketingMarketingWeb ContentCommsDigital CreationWeb Creation