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Marketing Manager Italian Speaking

Savant Recruitment
Job LocationBracknell
EducationNot Mentioned
Salary£40,000 - £50,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Marketing Manager - Italian SpeakerSavant are sourcing for an Italian Speaking Marketing Manager for our client, a market leading service business based in the Thames Valley. The role will be to establish a country marketing plan and co-marketing plans with key partners, as well as implement those to effectively support regional business goals.Marketing Manager Duties and Responsibilities:

  • Developing, executing, managing and measuring integrated annual marketing communications plans to excite the market, drive revenue, retain existing customers, engage new customers and ultimately amplify the brand.
  • Within those plans, create and manage multichannel campaigns and programs from conception to completion, with a clear drive towards delivering high quality, sales ready leads.
  • Collaborating strongly with sales and key partners in the region to translate sales objectives into marketing plans, developing impactful marketing and co-marketing plans to drive new conversations and new customers, monitoring results closely.
  • Developing a deep understanding of the target markets within your region through own research; event attendance; customer, sales, and partner interaction; engagement with social media channels; and competitor analysis.
  • Working alongside Technical marketing managers, and global marketing for your target campaigns and programs, clearly identify the business challenges. Content types will likely include Thought Papers & Articles, Emails, In-person Seminars/Events, Webinars, Videos, Case Studies, Win Stories, Web Copy ,Blogs and Infographics.
  • Responsible for the quality of contact data in CRM via data purchases, cleansing and/or profiling, supported by a strong understanding of GDPR.
  • Build and maintain a close working relationship with external agencies and suppliers to support the delivery of objectives.
  • Monitoring leading and lagging indicators of strong marketing performance, assessing ROI and associated monthly metrics regularly, in line with key metrics within our Global Marketing Scorecard
    • The ideal Marketing Manager:
  • A digital savvy marketer with strong B2B experience, working with both direct and indirect sales channels
  • Proven experience in message development, copywriting, copy editing. This would include creation and adaptation of materials (banners, flyers etc.) to support EMEA- specific campaigns, if not delivered by the Worldwide Team
  • A persuasive communicator able to build the case for change and the adoption of new concepts with stakeholders
  • Able to work effectively in a matrix organisation, with a confident and enthusiastic manner and a strong motivation to succeed
  • Budget management and Cost-effectiveness, including cost per lead, cost per sale and conversion rates
  • Previous knowledge and experience on Search Engine Optimisation (SEO)
  • The full suite of marketing tools including PR, advertising, direct mail, social, telemarketing, events, exhibitions and digital
  • Must be adept in the use of Microsoft Office, particularly Excel, Word and PowerPoint
  • Strong experience of CRM & Marketing automation tools
  • A working knowledge of DemandBase and PathFactory ideal

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