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Job Location | Blackburn |
Education | Not Mentioned |
Salary | £30,000 per annum |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent, full-time |
Our client is a well established since brand since 2002 and are looking for an experienced and result-driven Digital Marketing Manager to join a successful team.As a Digital Marketing Manager at the company, you will be responsible for setting up, implementing and managing the overall companys digital marketing strategyThe Digital Marketing Manager is very important to the companys success, so you will play a crucial role in achieving their business goals and objectives.The role will involve:Email campaigns - set up, distribute, monitor and analyse B2B email marketing campaignsCreate SEO optimised copy for a range of platforms in the form of blogs, product descriptions, articles and reportsPlan and execute all web-based marketing, including marketing database pipeline marketing, lead magnets, social media, and industry publicationsDesign, build and maintain our social media presenceCarry out SEO outreach and link buildingIdentify trends and insights, and optimise spend and performance based on the insightsPlan, execute and measure experiments, split testing and conversion testsBrainstorm new and creative growth strategiesCollaborate with internal and external teams to create landing pages and optimise user experienceInstrument and implement conversion points and optimise user and sales funnelsUtilise strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch pointsMonitor brand mentions across the web - ensuring correctness, responding to any feedback in a timely and professional mannerCollaborate with manufacturers and suppliers on joint campaigns and effortsEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateTo be considered for this role:At least two years experience working within a similar role.Exhibit practical experience in keyword research, SEO management, email, and marketing databaseUndisputable knowledge of marketing and web analytics tools such as Google Adwords and Google AnalyticsUser experience knowledge and optimisation of customer experience funnels and landing pagesPractical skills in multivariate experiments and A/B and email marketingIf you feel you have the necessary skills and experience and would like further information on this role please submit your CV.Clayton Group is acting as an Employment Agency in relation to this vacancy.