Digital Marketing Manager

Job Description

Digital Marketing Manager- Blackburn (BB1) Salary: £30k+ Dependent on experienceMy client is a very well-established brand in the UK, since 2002. For the international market, the supply of products is the main focus however the Commission and Design services are increasing internationally.With an established extremely strong brand recognition and credibility in the UK, but the aim is to increase awareness overseas as approximately one quarter of turnover comes from international sales.The key target export markets are Oman, Far East, India, Russia, Hong Kong and Singapore. (predominantly digital efforts and repeat clients)We are looking for an experienced and result-driven Digital Marketing ManagerAs a Digital Marketing Manager, you will be responsible for setting up, implementing and managing the overall companys digital marketing strategy.Digital marketing strategies are extremely important to our clients companys success, so you will play a crucial role in achievingbusiness goals and objectives.· Email campaigns - set up, distribute, monitor and analyse B2B email marketing campaigns· Create SEO optimised copy for a range of platforms in the form of blogs, product descriptions, articles and reports· Plan and execute all web-based marketing, including marketing database pipeline marketing, lead magnets, social media, and industry publications· Design, build and maintain our social media presence· Carry out SEO outreach and link building· Identify trends and insights, and optimise spend and performance based on the insights· Plan, execute and measure experiments, split testing and conversion tests· Brainstorm new and creative growth strategies· Collaborate with internal and external teams to create landing pages and optimise user experience· Instrument and implement conversion points and optimise user and sales funnels· Utilise strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points· Monitor brand mentions across the web - ensuring correctness, responding to any feedback in a timely and professional manner· Collaborate with manufacturers and suppliers on joint campaigns and efforts· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateWorking closely with and Supporting the Managing Director with the following:· Screening phone calls, enquiries and requests, and handling them when appropriate· Meeting and greeting visitors at all levels of seniority· Organising and maintaining diaries and making appointments· Dealing with incoming email, often corresponding on behalf of the manager· Carrying out background research and presenting findings· Producing documents, briefing papers, reports and presentations· Organising and attending meetings and ensuring the Managing Director is well prepared for meetingsQualifications:· Exhibit practical experience in keyword research, SEO management, email, and marketing database· Undisputable knowledge of marketing and web analytics tools such as Google Adwords and Google Analytics· User experience knowledge and optimisation of customer experience funnels and landing pages· Practical skills in multivariate experiments and A/B and email marketingGet in touch NOW with your up to date CV to or call , quoting your salary expectation and notice period!