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Senior Marketing Manager

Euro Packaging
Job LocationBirmingham
EducationNot Mentioned
Salary£40,000 - £45,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time or part-time

Job Description

Euro PackagingEuro Packaging is a global packaging manufacturer with production facilities across Europe and South East Asia. We specialise in a range of paper and plastic based packaging products, selling to 17 of the world’s largest retailers.The roleWe are currently seeking their first Senior Marketing Manager to join the business and establish their marketing strategy from scratch. The role will encompass a wide range of marketing activities with the objective of creating a holistic and cohesive strategy.Supporting the design and sales teams, the role will touch all areas of the business to drive awareness and presence in the market. This is a centralised role taking a lead on content creation that can be used across the business to support our growth.We are looking for a creative, self-directed and highly motivated candidate who effectively works across the business to deliver a clear and consistent approach to marketing.Key Accountabilities

  • Development and implementation of a marketing plan that will include but is not limited to marketing materials, social media, website development, PR and campaigns.
  • Overseeing the design, content, branding and delivery of all marketing collateral including presentations, slide decks, exhibition and other sales support materials
  • Creation of marketing templates and management of technical content
  • Organisation of promotional / marketing events
  • Coordination and management of exhibitions, trade shows and industry awards / events.
  • Review and development of the company website, including authoring and optimisation (including SEO)
  • Develop brand guidelines and build brand / product awareness in the market
  • Ensuring clear and consistent branding across documentation, following brand guidelines
  • Establish and lead the companys communication calendar.
  • Management of social media channels.
  • Development of a marketing toolkit
  • Manage internal communications
What were looking for
  • Proven marketing leadership experience, preferably in packaging or retail
  • B2B marketing experience
  • Previous development and delivery of a successful marketing strategy
  • Strategic and hands on experience
  • A good understanding of all areas of the role including development of content, digital marketing, social media and trade shows
  • Experience of developing successful and impactful marketing materials
  • Ability to work independently and collaboratively
  • Proven experience in event planning and coordination.
  • Excellent written and verbal communication skills.
  • Proficiency in social media platforms and content management systems.
  • Knowledge of SEO and digital marketing strategies.
  • Strong commercial acumen and a good understanding and appreciation of the wider business objectives
Preferred skills and qualifications
  • Bachelor’s or masters degree in marketing
  • CIMA qualified

Keyskills :
Marketing Retail SEO

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